Sanrio Announces Hello Kitty Events for SDCC 2013

Hello Kitty Japanimation - 12 in Standing PlushSanrio has announced its 2013 events in celebration of Hello Kitty’s first trip to San Diego Comic-Con.

There will be tons of giveaways and prizes, such as a chance to win a Hello Kitty Uglydoll plush, a signed copy of the graphic novel Hello Kitty Fashion Music Wonderland, a Hello Kitty x Akuma plush and a Hello Kitty Japanimation plush from the pop-up shop at Petco Park. The creme de la creme, however, is the free customized drawing by one of Sanrio’s lead designers from Tokyo for the first 50 fans to purchase the limited edition pink Hello Kitty flocked collector’s edition figure at Kitty-chan Secret Space, booth #4537.

Other events include a free Sanrio nail art application from a Tokyo nail artist with any $25 purchase from the pop-up shop, and free downloads of the Sanrio Photo Fun with Hello Kitty app will be available for the weekend.

Check out the press release below for the entire list of Hello Kitty events and products at Comic-Con.

Sanrio Comic-Con Week in Preview:
Hello Kitty® Fashion Music Wonderland

As we launch into Comic-Con in just a few short days, here’s a look at what Sanrio has going on:

For Sanrio/Hello Kitty FANS EVERYWHERE: No matter where they are this week, Hello Kitty fans can participate in Sanrio’s celebration at Comic-Con. The social media campaign encourages fans to check out what’s happening at Comic-Con, join in the fun and win prize packages full of event-exclusive merchandise from Hello Kitty Fashion Music Wonderland.

Thursday, July 18th: Using the hashtags: #hellokittySDCC, #HelloContest and #uglydoll, fans can add their favorite pictures of Hello Kitty and Uglydoll items on Twitter and Instagram. Check in to see your favorites; five lucky winners will be selected at random to win Hello Kitty Uglydoll plush.

Friday, July 19th: Fans are invited to enter to win the Hello Kitty x Akuma plush – simply submit a picture of their favorite Street Fighter costume (or any character costume), along with their favorite Hello Kitty item. Fans can add their pictures by using the hashtags: #hellokittySDCC, #HelloContest and #streetfighter. Five winners will randomly be selected.

Saturday, July 20th and Sunday, July 21st: Free downloads of the Sanrio Photo Fun with Hello Kitty app will be available for the weekend. Using the hashtag, #hellokittySDCC and #HelloContest, fans will be asked to take pictures and decorate them with Hello Kitty Japanimation stickers, then post via Instagram or Twitter. Ten winners will be randomly selected and will receive a signed copy of “Hello Kitty Fashion Music Wonderland” and a Hello Kitty Japanimation plush from the pop-up shop at Hello Kitty Fashion Music Wonderland.

And if you’re at Comic-Con & Comic-Con Interactive:

Friday, July 19th and Saturday, July 20th: Fans will be treated to a free Sanrio nail art application from a Tokyo nail artist with any $25 purchase from the pop-up shop at Hello Kitty Fashion Music Wonderland.

Friday, July 19th – Saturday, July 20th – Kitty-chan Secret Space (booth 4537): The first 50 fans to purchase the limited edition pink Hello Kitty flocked collector’s edition figure will receive a free customized drawing by one of Sanrio’s lead designers from Tokyo.

Sunday, July 21st at 1:30 – VIZ Media (booth 2819): Jacob Chabot, one of the artists that contributed to “Hello Kitty Fashion Music Wonderland,” will be available to sign the new graphic novel at the VIZ Media booth.

And of course: Thursday, July 18 – Sunday, July 21 – Hello Kitty Fashion Music Wonderland: Sanrio will be making its official debut with an interactive experience open to the public at Comic-Con Interactive Zone at Petco Park. Hello Kitty’s band of Lolita’s will host fans at the interactive experience.

Here’s a reminder of the special product launches and co-branded partnerships that will be at Comic-Con:

  • Hello Kitty Uglydoll: This collaboration will make its official debut at Comic-Con (booth 3245)
  • Sanrio vinyl figures will be available from Funko (booth 5343)
  • Limited edition Street Fighter x Sanrio plush at Toynami (booth 3229) and Capcom (booth 215)
  • Additional Hello Kitty products at Comic-Con can be found at Mimoco (booths 5338 and 2913M), tokidoki (booth 5145) and Mighty Fine (booth 5647)
  • The Hello Kitty ‘Japanimation’ product collection at the Hello Kitty Fashion Music Wonderland pop-up shop at Comic-Con Interactive Zone at Petco Park will include leggings, bodysuits, iPhone cases, a wrist watch, plush, cushions and much more

Please make sure to stop by and join the fun at Hello Kitty Fashion Music Wonderland and Kitty-chan Secret Space.

About Jeremy Rutz

Jeremy is the Editor-in-chief of The San Diego Comic-Con Unofficial Blog and Host/Producer of the SDConCast podcast.