When it comes to San Diego Comic-Con exclusives, it doesn’t get bigger than Hasbro. With license to manufacture toys that are consistently at the top of the pop culture want list, this booth is always one of the craziest and has broken the spirits of more SDCC attendees than the Hall H line ever has. That said, if you want the best in Marvel, Star Wars, My Little Pony or the rest of these lines, you must commit to the Hasbro exclusive war.
Take a look at what will be bringing many tears of joy and frustration to this year’s Comic-Con:
[UPDATE July 1] USA Today has the exclusive information that Hasbro is bringing two My Little Pony exclusives this year, including the previously announced Pinkie “Chicken Pie”. The first, Chicken Pie, features fan favorite Pinkie Pie dressed as a chicken for Nightmare Night. She comes with her own fluffy chicken outfit, gold beak, and a treat bag – and will retail for $49.99.
The second exclusive is a My Little Pony’s Equestria Girls Twilight Sparkle. She’s dressed in a lab coat and comes packaged with a locker bookshelf, her dog Spike, and a necklace that unlocks “science-y fashions”. She’ll retail for $34.99.
[UPDATE June 29] The heavily rumored Comic-Con exclusive Magic: The Gathering Planeswalkers set are indeed coming. io9 has the exclusive on this year’s set, which will feature “a unique black-on-black color scheme with a shimmering, reflective surface on the colored areas of the art”. The set also comes with a book that explores the backstories of the five planeswalkers featured in this expansion: Chandra, Jace, Nissa, Gideon, and Liliana.
The set will retail for $120, and you can find more information, and a lot more photos, over at io9.
[UPDATE June 26] For those who have been asking about a Jem exclusive this year, MTV has your answer: a special edition Jerrica/Jem fashion doll, inspired by the original late 1980s cartoon. There’s a changeable outfit and head sculpt that you can swap out, to transform Jerrica to Jem. The 12.5″ doll comes with a 30″ diorama of the Eiffel Tower, and will retail for $149.99 at SDCC.
From MTV, here’s a look at her:
[UPDATE June 23] UPROXX has the exclusive on the next Comic-Con exclusive: a Sgt. Slaughter G.I. Joe Kre-O Set. The set also includes the Slaughter’s Marauders, his Triple T tank, and the villain Destro, who comes with his own group of Iron Grenadiers. The set will retail for $49.99
UPROXX is also reporting that Sgt.Slaughter will be signing autographs at the Hasbro booth on Saturday, July 11 from 11AM-12:30PM and again from 3PM-4:30PM.
[UPDATE June 22] We’re not entirely certain if this is a Comic-Con exclusive, or if it’s simply “debuting” at Comic-Con, as the My Little Pony Facebook mentions. But either way, attendees will be able to snatch up Chicken Pie, which features Pinkie Pie dressed as a chicken, at Comic-Con.
[UPDATE June 17] Looks like at least one of the My Little Pony Hasbro exclusives got announced by none other than Comic-Con International. Hasbro is teaming up with UCC Distributing for a series of My Little Pony Pinkie Pie Sporty Vinyl figures for MLB teams, including the Dodgers, Cardinals, Red Sox, Cubs, Tigers, and Yankees. These figures will be available at the UCC Distributing Booth #700 for $9.99 each, though there’s no mention yet of whether they’ll also be available at the Hasbro booth, or whether these are the only Hasbro My Little Pony figures we’ll be seeing.
[UPDATE June 16] Yahoo has the latest on the next Hasbro exclusive this year: two different sets featuring Ant-Man. The first is a 0.75″ figure “that’s smaller than a penny”, and it’s the smallest figure ever created by Hasbro. The figure will retail for $9.99, and is modeled after Paul Rudd’s character in the upcoming Marvel release, and comes in matchbox packaging.
Here’s a look at the figure:
Hasbro is also bringing along a deluxe Ant-Man pack that includes 12-inch Giant Man, 6-inch Goliath, 3.75-inch hank Pym (who comes in a lab coat with swappable heads), 1.5-inch Scott Lang/Ant-Man, and 1-inch Hank Pym/Ant-Man. The set is packaged inside a cardboard helmet with a swiveling antennae, and will be available for $64.99.
[UPDATE June 15] Looks like this year’s Hasbro My Little Pony exclusive is just around the corner, as the official My Little Pony Facebook account teased “exclusive dolls that are premiering at San Diego Comic Con” along with a photo of Pinkie Pie. Once an official announcement has been made, we’ll update.
[UPDATE June 11 #2] Looks like we’ve got another Hasbro exclusive today, as Gizmodo has the intel on this year’s Kre-O exclusive. In the same vein as last year, they’re launching a Class of 1985 set of KREON figures, featuring characters introduced in the second season of the Transformers cartoon. There are 30 bots in the set, including Grimlock, Devastator, Jetfire, and more. You’ll be able to grab the set for $60.
[UPDATE June 11] The long-awaited Star Wars Comic-Con exclusive has finally been revealed by Entertainment Weekly, and it’s the long-rumored Black Series First Order Stormtrooper. The 6″ figure will be available for $24.99.
[UPDATE June 5] IGN has the exclusive on the latest Hasbro exclusive: The Combiner Hunters collection, which includes three Deluxe Scale Figures (Windblade, Arcee and Chromia). The set, which is based on the Combiner Hunters comic book storyline, features three female Transformers as they team up to take down the original Combiner, Devastator (which is also another Hasbro exclusive this year). The set will retail for $74.99, and from IGN, here’s a look at the figure:
Additionally, IDW Publishing will be offering exclusive variant Transformers: Combiner Hunters #1 at the show, which will be offered as a free gift for anyone who purchases the Hasbro Combiner Wars toys at Hasbro.
[UPDATE June 4] Hasbro is once again teaming up with Marvel for a Comic-Con exclusive, and this one’s just a little magical: a set of Doctor Strange Marvel Legends figures.
The collection’s edition, priced at $104.99 according to the official Hasbro description (though USA Today listed it at $99.99), includes 6-inch figures of Strange in his blue astral form, his ally Brother Voodoo, mutant sorceress Magik, the Asgardian goddess of death Hela, and Strange’s arch nemesis, Dormammu.
The entire set comes packaged in a box resembling Stephen Strange’s magical Book of Vishanti, and includes a wearable role-play Eye of Agamato.
Here’s a look at the set, now in high-res:
[UPDATE May 21] The official Transformers Facebook page showed off the second San Diego Comic-Con exclusive: Devastator. The 18″ figure is decked out in all his G1 deco, vac metal glory. The figure can break down into the six Constructicons, and will be available for $179.99. Here’s a look at the figure:
[UPDATE April 12] As reported earlier, the first Hasbro Comic-Con exclusive of the year to be revealed was the Crimson Strike Set, which will be available at the Hasbro Toy Shop booth at SDCC.
G.I. JOE CRIMSON STRIKE: Available in the Hasbro Toy Shop booth at San Diego Comic-Con. Features the Cobra Scythe jet and the G.I. Joe Chimera. Includes Grunt, Ralph “Steeler” Pulaski, A.V.A.C. & Alley Viper Officer figures. Approximate Retail Price: $99.99.
Will the Hasbro booth be at the center of your SDCC plans? If so, what are you after? Let us know in the comments.