Hasbro San Diego Comic-Con 2015 Exclusives [UPDATE July 1]

When it comes to San Diego Comic-Con exclusives, it doesn’t get bigger than Hasbro. With license to manufacture toys that are consistently at the top of the pop culture want list, this booth is always one of the craziest and has broken the spirits of more SDCC attendees than the Hall H line ever has. That said, if you want the best in Marvel, Star Wars, My Little Pony or the rest of these lines, you must commit to the Hasbro exclusive war.

Take a look at what will be bringing many tears of joy and frustration to this year’s Comic-Con:

[UPDATE July 1] USA Today has the exclusive information that Hasbro is bringing two My Little Pony exclusives this year, including the previously announced Pinkie “Chicken Pie”. The first, Chicken Pie, features fan favorite Pinkie Pie dressed as a chicken for Nightmare Night. She comes with her own fluffy chicken outfit, gold beak, and a treat bag – and will retail for $49.99.


The second exclusive is a My Little Pony’s Equestria Girls Twilight Sparkle. She’s dressed in a lab coat and comes packaged with a locker bookshelf, her dog Spike, and a necklace that unlocks “science-y fashions”. She’ll retail for $34.99.


[UPDATE June 29] The heavily rumored Comic-Con exclusive Magic: The Gathering Planeswalkers set are indeed coming. io9 has the exclusive on this year’s set, which will feature “a unique black-on-black color scheme with a shimmering, reflective surface on the colored areas of the art”. The set also comes with a book that explores the backstories of the five planeswalkers featured in this expansion: Chandra, Jace, Nissa, Gideon, and Liliana.

The set will retail for $120, and you can find more information, and a lot more photos, over at io9.



[UPDATE June 26] For those who have been asking about a Jem exclusive this year, MTV has your answer: a special edition Jerrica/Jem fashion doll, inspired by the original late 1980s cartoon. There’s a changeable outfit and head sculpt that you can swap out, to transform Jerrica to Jem. The 12.5″ doll comes with a 30″ diorama of the Eiffel Tower, and will retail for $149.99 at SDCC.

From MTV, here’s a look at her:



[UPDATE June 23] UPROXX has the exclusive on the next Comic-Con exclusive: a Sgt. Slaughter G.I. Joe Kre-O Set. The set also includes the Slaughter’s Marauders, his Triple T tank, and the villain Destro, who comes with his own group of Iron Grenadiers. The set will retail for $49.99

UPROXX is also reporting that Sgt.Slaughter will be signing autographs at the Hasbro booth on Saturday, July 11 from 11AM-12:30PM and again from 3PM-4:30PM.


[UPDATE June 22] We’re not entirely certain if this is a Comic-Con exclusive, or if it’s simply “debuting” at Comic-Con, as the My Little Pony Facebook mentions. But either way, attendees will be able to snatch up Chicken Pie, which features Pinkie Pie dressed as a chicken, at Comic-Con.


[UPDATE June 17] Looks like at least one of the My Little Pony Hasbro exclusives got announced by none other than Comic-Con International. Hasbro is teaming up with UCC Distributing for a series of My Little Pony Pinkie Pie Sporty Vinyl figures for MLB teams, including the Dodgers, Cardinals, Red Sox, Cubs, Tigers, and Yankees. These figures will be available at the UCC Distributing Booth #700 for $9.99 each, though there’s no mention yet of whether they’ll also be available at the Hasbro booth, or whether these are the only Hasbro My Little Pony figures we’ll be seeing.

[UPDATE June 16] Yahoo has the latest on the next Hasbro exclusive this year: two different sets featuring Ant-Man. The first is a 0.75″ figure “that’s smaller than a penny”, and it’s the smallest figure ever created by Hasbro. The figure will retail for $9.99, and is modeled after Paul Rudd’s character in the upcoming Marvel release, and comes in matchbox packaging.

Here’s a look at the figure:



Hasbro is also bringing along a deluxe Ant-Man pack that includes 12-inch Giant Man, 6-inch Goliath, 3.75-inch hank Pym (who comes in a lab coat with swappable heads), 1.5-inch Scott Lang/Ant-Man, and 1-inch Hank Pym/Ant-Man. The set is packaged inside a cardboard helmet with a swiveling antennae, and will be available for $64.99.


AntMan Figures


[UPDATE June 15] Looks like this year’s Hasbro My Little Pony exclusive is just around the corner, as the official My Little Pony Facebook account teased “exclusive dolls that are premiering at San Diego Comic Con” along with a photo of Pinkie Pie. Once an official announcement has been made, we’ll update.


[UPDATE June 11 #2] Looks like we’ve got another Hasbro exclusive today, as Gizmodo has the intel on this year’s Kre-O exclusive. In the same vein as last year, they’re launching a Class of 1985 set of KREON figures, featuring characters introduced in the second season of the Transformers cartoon. There are 30 bots in the set, including Grimlock, Devastator, Jetfire, and more. You’ll be able to grab the set for $60.


[UPDATE June 11] The long-awaited Star Wars Comic-Con exclusive has finally been revealed by Entertainment Weekly, and it’s the long-rumored Black Series First Order Stormtrooper. The 6″ figure will be available for $24.99.


[UPDATE June 5] IGN has the exclusive on the latest Hasbro exclusive: The Combiner Hunters collection, which includes three Deluxe Scale Figures (Windblade, Arcee and Chromia). The set, which is based on the Combiner Hunters comic book storyline, features three female Transformers as they team up to take down the original Combiner, Devastator (which is also another Hasbro exclusive this year). The set will retail for $74.99, and from IGN, here’s a look at the figure:



Additionally, IDW Publishing will be offering exclusive variant Transformers: Combiner Hunters #1 at the show, which will be offered as a free gift for anyone who purchases the Hasbro Combiner Wars toys at Hasbro.

[UPDATE June 4] Hasbro is once again teaming up with Marvel for a Comic-Con exclusive, and this one’s just a little magical: a set of Doctor Strange Marvel Legends figures.

The collection’s edition, priced at $104.99 according to the official Hasbro description (though USA Today listed it at $99.99), includes 6-inch figures of Strange in his blue astral form, his ally Brother Voodoo, mutant sorceress Magik, the Asgardian goddess of death Hela, and Strange’s arch nemesis, Dormammu.

The entire set comes packaged in a box resembling Stephen Strange’s magical Book of Vishanti, and includes a wearable role-play Eye of Agamato.

Here’s a look at the set, now in high-res:

DrStrange pkgDr.Strange_Book_OpenDrStrangeDr.Strange_Book_Open4Dr.Strange_Book_Open2Dr.Strange_Book_Closed

[UPDATE May 21] The official Transformers Facebook page showed off the second San Diego Comic-Con exclusive: Devastator. The 18″ figure is decked out in all his G1 deco, vac metal glory. The figure can break down into the six Constructicons, and will be available for $179.99. Here’s a look at the figure:



[UPDATE April 12] As reported earlier, the first Hasbro Comic-Con exclusive of the year to be revealed was the Crimson Strike Set, which will be available at the Hasbro Toy Shop booth at SDCC.

G.I. JOE CRIMSON STRIKE: Available in the Hasbro Toy Shop booth at San Diego Comic-Con. Features the Cobra Scythe jet and the G.I. Joe Chimera. Includes Grunt, Ralph “Steeler” Pulaski, A.V.A.C. & Alley Viper Officer figures. Approximate Retail Price: $99.99.

SDCC Crimson Strike

Will the Hasbro booth be at the center of your SDCC plans? If so, what are you after? Let us know in the comments.

About The San Diego Comic-Con Unofficial Blog Staff

The San Diego Comic-Con Unofficial Blog Staff
  • Randy

    I’ll try to get in first thing on Preview Night. If I don’t win that lottery, I’m avoiding that circus until Sunday.

  • SaburoDaimando

    Last year, the Toy Shop was opened to the Comic-Con crowd on Saturday and they still had some of their merchandise still ready(Ex: The MLP and EQ Mane-Iac, the Knights of Unicron, etc).

  • littlewolvie

    A pity Hasbro brings more interesting items to the SDCC, in order to please a limited few, than to regular stores and outlets these days.

  • Denz

    the shame is they don’t even please a limited few, they tend to please the flippers, just check that these things hit ebay a month before SDCC

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  • bldswttears

    I love how they “Guarantee” they’re gonna get enough of them to presell them…

  • Denz

    I saw how they worked first hand last year, they simply have teams of dozens of people working the floor to get (by hook or by crook) access to every booth, they ask every person in line to buy stuff for them, and if all of that fails they open their billfold and offer to pay people to buy for them. It was sad to see, and I really wish SDCC and their vendors would partner to find a way to try to prevent it. The worse shame is those who are there just to buy and flip keep real fans from attending the event.

  • grunty

    MLP Mane-Iac, Jem, Transformers dinobots, the Knights of Unicron sold for less then retail on ebay.

  • Alexander Germanis

    I absolutely HATE comic con exclusives in all their forms. What ever happened to the economic concept of supply and demand?

  • Joey P

    Does anyone know exactly what the process is for lining up for Hasbro is? I know people camp out and such and it is a separate line form the general entrance to the exhibit hall but that’s about it. I just want to know what I’m getting myself into before I decide to bring a sleeping bag.

  • Papallion Sunspell

    That is my FAVORITE Jem outfit, too! Now I’m so sad.

  • Jason Raptis

    You get into the general line for entry, everyone does that camps out, it’s all one line. Once doors open, you head upstairs for the Sails Pavillion, where you can find the Hasbro line to get a ticket for the booth. The ticket tells you what time to go to Hasbro booth to make your purchases, that is if you get there in time to get one, before they run out. That being said, this is process Thursday thru Sunday. Not sure but I believe Preview night is different…

  • Joey P

    Thanks for the reply. Is it even worth trying to get a ticket unless you camp out? I feel that is almost mandatory. I don’t mind coming early (4-5 am) but I’m not sure if I can make the long haul. I have kids with me being one reason.

  • bldswttears

    Scalpers suck, plain and simple.

  • bldswttears

    Welp, you better try before Sunday… Most of the good stuff is sold out before Sunday…

  • bldswttears

    Main reason to go to Comic Con IMO…

  • TK421

    Lots of us have to ask people to get them the exclusives also since there is no chance to get a ticket most of the time. I’m willing to give someone in line an extra $10-$20 to pick me up an exclusive I want that I have no way to get.

  • Denz

    and that is fair, in fact I actually picked something up for someone last year when I was in the Hasbro line, and then sold something to a guy who couldn’t get in line at cost, because they were clearly fans. At the same time I had 7-8 people in line try to get me to buy stuff for them, and they were asking everyone in line to buy as much as they could for them, they weren’t one group but several who were talking to people in other lines around the con doing the same thing, none of them denied being flippers, they were proud of it and sorry it disgusts me when they lie, cheat, steal to get access to products for the sole purpose of making money. If you want to sell what you buy fairly, then great that is your choice, but these people were using any and every trick they could to get as much as they could to sell. To me I think that simply keeps items out of the hands of real fans and collectors and forces those who can’t get into those lines or even get to SDCC to pay much higher prices than they should have to.

    it is a free country so they can do what they want within the boundaries of the law, when they cross that line I will report them all day long, get them banned from ebay if possible, because it is the right thing to do.

  • lapistier

    this was two years ago, but if i remember right i joined a friend in the general line at around 7:30-8am, got let upstairs and into the hasbro ticket line at around 8:45-9?, and got my ticket a little after the exhibit hall opened. i definitely wasn’t anywhere near the first in line (my ticket was for “after 12 noon”) but i did *get* a ticket, so i think it’s doable without camping. of course, i don’t know how long my friend was standing in the general line when i got there (they definitely didn’t camp out in the general line either, but they were pretty close to the front of the convention center, so maybe 5-ish?)

  • JediJones

    Anything that’s left on the weekend, you can guarantee the eBay people checked into it already and saw that it won’t sell for more than retail on eBay. So if that’s all you’re planning to pick up, stay home and order it on eBay. Not to mention, those lesser items sat available in HasbroToyShop for a while too after the con.