Sanrio is launching a new brand, called hello sanrio, at San Diego Comic-Con this year. Stop by Booth #4737 to pick up the first hello sanrio product: a limited edition collection of five mini plushes tucked inside a clear vinyl tote bag. The set features Hello Kitty, Chococat, My Melody, Keroppi, and Pompompurin. And, a designer from Sanrio’s Tokyo headquarters will be on hand to draw Sanrio characters for a select number of fans each day.
No word yet on pricing, or a look at the exclusive. But, you can purchase any Gudetama limited edition item and meet Eimi “Amy” Nagashima, the creator of Gudetama and Designer from Sanrio Tokyo, or you can purchase any hello sanrio limited edition item from the Sanrio booth to meet Wakako Nasu, Designer from Sanrio Tokyo.
Sanrio will also have the previously announced Hello Kitty Cafe food truck at the Petco Interactive Zone, where they’ll be serving up a hello sanrio macaron set with limited quantities each day. Here’s a look at some of the other treats available:
The following exclusives will be available at other booths on the show floor:
tokidoki | booth #5145
The Queen has arrived! A super limited edition Platinum Kittypatra vinyl will be available.
tokidoki x Hello Kitty
tokidoki and Hello Kitty reunite for another kawaii collection including tees, a hoodie and snapback hat.
tokidoki x Gudetama
tokidoki and Gudetama have teamed up to you a delicious collaboration featuring SANDy and Gudetama on a collectible tee.
Upperdeck | booth #307
Collect your favorite Sanrio friend in this Comic-Con Exclusive Bundle featuring My Melody, Chococat, Keroppi, Badtz-Maru, Pompompurin and Hello Kitty. Each individual character set includes a single trading card, button and mini figure. Collect all 6 to create the entire hello sanrio city scene!
Toynami | booth #3229
Toynami and Sanrio are at it again, mashing up Hello Kitty with Sega’s Sonic the Hedgehog. Get the Convention Exclusive Gold Sonic the Hedgehog x Hello Kitty plush on at Comic-Con!
Hello Kitty and Sonic The Hedgehog will be making appearances at the Toynami booth on Thursday, July 21st at 11 AM, 1 PM and 3 PM
Bait | booth #4845, 5140, and 4523
Celebrate Sonic the Hedgehog’s 25th Anniversary with these Limited Edition items!
Sonic the Hedgehog x Sanrio skate deck
Limited Edition of 50 – available at all booths
Sonic the Hedgehog x Sanrio pin set
Limited Edition of 300 – sold only at Booth #4845
Sonic the Hedgehog x Hello Kitty silver pin
Limited Edition of 300 – sold only at the Bait store in San Diego