Hallmark San Diego Comic-Con 2017 Exclusives [UPDATE July 17]

It’s Christmas in July as Hallmark returns to San Diego Comic-Con for another busy year. Hallmark’s Keepsake Ornaments have become a big part of the Comic-Con market and Hallmark has consistently delivered some of the most popular items of the show and this year looks to be no different, as the company revealed in a press release today just what it will be bringing to San Diego Comic-Con, under the PopMinded by Hallmark umbrella.

This year’s offerings include three exclusive Hallmark Keepsake Ornament designs, an itty bitty plush, and more – all available in limited quantities at the con (and also available at New York Comic Con later in the year).

Hallmark’s exclusives as well as an assortment of Star Wars products will be available from PopMinded’s space in the Star Wars Pavilion, Booth 2913-R. Highlights of the week in this booth include character visits, daily button giveaways featuring 2017 Star Wars Keepsake Ornaments, and sneak peeks of select Hallmark’s Star Wars products to be released in late 2017 and during 2018.

A second PopMinded location, Booth 1505, will sell a selection of Keepsake Ornaments, itty bittys plush and gift products featuring Marvel, Star Trek, DC Comics and other pop culture brands. The event-exclusive DC Comics poster will only be sold in this space, while all other event exclusives will only be available in the other booth location. Additionally, shoppers at Booth 1505 will receive free buttons featuring itty bittys plush characters.

Here’s a look at this year’s Hallmark SDCC exclusives:

[UPDATE June 26]

In addition to their previously announced San Diego Comic-Con exclusives, Hallmark will also have a PXL8 Pin Set featuring R2-D2 & C-3PO, which will retail for $12.

Hallmark will also be giving away a series of free Star Wars buttons at their booth.

[UPDATE June 7]

U.S.S. Enterprise™ NCC-1701-C ($40), a Keepsake Ornament inspired by the Star Trek: The Next Generation episode “Yesterday’s Enterprise,” depicts the iconic starship with a battle-damage paint scheme as it appeared on screen. This repaint of a 2015 Keepsake Ornament has a total production run of 3,325 and sales will be limited to 225 per day.

HARLEY QUINN™ ($25) is a Keepsake Ornament created exclusively for event sales featuring the DC Super Villain as seen in the 2016 Warner Bros. Pictures film, Suicide Squad. This ornament has a total production run of 2,575 and sales will be limited to 175 per day.

T-70 X-Wing Fighter™ ($40), a Keepsake Ornament of Poe Dameron’s starfighter as depicted in the beginning of Star Wars Episode VII: The Force Awakens. This repaint of a 2016 Keepsake Ornament includes sound between Poe & BB-8 before the starfighter was destroyed on Jakku and has a total production run of 3,275 and sales will be limited to 275 per day.

A Walrus Man™ itty bittys plush ($18) adds to the Mos Eisley Cantina crowd with a the throw-back again to the original action figures and packaging. This has a total production run of 4,000 and sales will be limited to 300 per day.

The Imperial R2-Q5™ droid ($35) becomes part of the astromech droid-themed perpetual calendar and features an additional set of date cubes in aurebesh, the famed language used throughout the Star Wars galaxy. The calendar has a total production run of 1,600, and 170 of them will be offered for sale each day.

The WONDER WOMAN™ Hallmark itty bittys Christmas ornament ($10) also will be available at the event with sales limited to 100 per day.

Will you be stopping by the PopMinded by Hallmark booth for these exclusives? Let us know in the comments.


About Kerry Dixon

Kerry Dixon is Editor-in-Chief of The San Diego Comic-Con Unofficial Blog and the site's resident panel guru.
  • Ricky

    Do we know if the Wonder Woman IB ornaments are actual exclusives or just an early release? The lack of a photo and more info like the other exclusives seems odd.

  • Christine S

    I need that calendar.

  • It sounds like she’s just a debut.

  • robjoh

    They’re not con exclusives,more like event exclusives. Why? The second you make it officially available outside of Comic-Con and NYCC,it’s no longer a con exclusive. Isn’t that logical? lol! I do like the ST and SW ones though.

  • They are exclusive to SDCC and NYCC. The Wonder Woman is available elsewhere, but upon reading closer, sounds like it’s only available at SDCC, NYCC, and a Kansas City convention.

  • robjoh

    They’re actually not exclusive to those two cons,as they will also be for sale online after the con. That’s the reason for calling them event exclusives and not con exclusives. I still stand by what I said in previous post.

  • raybdc97

    Can’t agree you you more Robjoh. Some companies need to look up the word exclusive. It should be listed as a Con or CCI exclusive.

  • raybdc97

    I wouldn’t consider anything a “exclusive” if you can buy it online and don’t even have to be at the Con.

  • raybdc97

    Gotta get me some Enterprise-C!!!

  • We have seen nothing to indicate these will be online as well. The press release doesn’t mention it.

  • raybdc97

    Yes, SDCC blog, let me correct myself. I wasn’t suggesting that these exclusives would also be sold online. I meant to convey a general sentiment that any “exclusive” also sold online should not be considered exclusive in my opinion. (I believe many collectors would hold this same view as well).

    Perhaps for clarity Robjoh could post where he saw that these exclusives would also be sold online.

    As Always,
    My Best,
    Doc Ray

  • robjoh

    Well the Hallmark stuff will be made available to KOC members after the con,a small amonut of course,but still……you can just skip the con if you were going just to get these,lol,and sit at home and order this stuff. Y’know,like Mattel did last year,lol! Nice editorial on that btw,to whomever wrote it. I don’t care about exclusives myself,but I do care that they call them that when they are not. The very definition of the word is that they are available to just the con goers. Just sayin’.

  • raybdc97

    Thanks for the details Robjoh.

  • Malicious Ex

    If you actually read the real press release or watch the YouTube videos on the PopMinded channel they explain that some of the exclusives announced are exclusive to SDCC / NYCC, and others are available at stores for their in-store events. KOC convention gets their own exclusives. The ones earmarked for the conventions will never be sold online or at a different event. Only SDCC/NYCC share items. https://youtu.be/cSgk_LLXsrA (Linking video 2 of 3 explaining which ones will only be at SDCC) This holds true to what they’ve done for a decade now, and what they’ve explained, so the idea any of these will be available anywhere else (other than as contest prizes) is rubbish. Secondary market is the ONLY place you can purchase these outside of the conventions. The March 30 2017 press release (date referred to incorrectly above) attempts to explain this, but doesn’t clarify as much as the videos on the PopMinded channel do.

  • raybdc97

    Thanks much for the vid link…do you have info on what exclusives the KOC will have? I’m glad the exclusives continue to remain a “2 convention exclusive”. I praise Hallmark for NOT going the Mattel route.

  • Malicious Ex

    As far as I know the KOC event exclusives are usually ornaments. The only one I’ve heard of so far is possibly Santa’s Sleigh. Well the good thing about the shared exclusives at SDCC / NYCC is that they usually sell through what they have, so not much left for the KOC event (if anything).

  • raybdc97

    I’ve just read where the Enterprise C will be available at the following Conventions…SDCC, NYCC, possibly at the KOC (slim chance if any left)…AND now at the Star Trek Las Vegas (sold at 100 per day). Kansas City CC and Salt Lake??? (not sure).
    Exclusive get less and less “exclusive” every time they add another con. But they are making about as many as last year at 3325 units (2017) and 3450 (2016).

    Here’s the link…

  • robjoh

    Well last year they started seeling them on their site,granted,to members only,but still outside the con. And they never have any left after the cons so where these limited amounts for members are coming from I have no idea. But the second they are made available online,and not even the secondary market,they loose the right to be called con exclusive. I will always stand by that as it is only logical. lol.

  • robjoh

    Last I heard the ornaments at the cons will be available to KOC members,so not totally going the Mattel route just yet,lol.

  • robjoh

    Yeah,the only one I want as well,lol.

  • Malicious Ex

    These all have edition sizes though, all of which are no more than 5,000 tops, which is why they allocate them per day. They also mix their info of convention exclusive and with other wider releases offered online and in store which causes confusion. I know that their SWC itty bittys have an SWC exclusive patch sewn into the foot.

    We could consider nothing to be a true “convention exclusive” because of eBay resales, lol. But this is still way better than the 50,000 runs Hasbro does selling online during the convention or like you mentioned, the Mattel shenanigans. The worst in my mind is still the Marvel GOTG hoodies from a few years ago that the re-manufactured and sold through ThinkGeek cheaper than at SDCC. (Only difference was they were pull over at SDCC and full zip at TG). I don’t know that there is a company pure enough these days that will sell at a convention and then burn the rest of their inventory if there happens to be any left. Maybe we should start one and really drive collector’s insane? Ha ha.

    But all things considered, Hallmark doesn’t do too bad, and the KOC membership costs money and is for their die-hard collector base, so offering them the leftovers or a special allotment (runs divided by daily limits fall short of total so they must being setting back around 300 for other event?) still doesn’t seem bad. And at least they are upfront that these aren’t restricted to just one convention because they are always shared with NYCC, and at least they aren’t selling them online during the convention to just anyone.

  • robjoh

    Yes,I agree with you on a few points here. But I just can’t get myself to call them convention EXCLUSIVES anymore. Hallmark actually sell out every day at the two main cons,that’s why I was kinda curious about where the batch they sell on their site is coming from. And it’s something I’m sure I’ll be asking my friend who works at Hallmark,lol,when I see him at Comic-Con.
    OH,and since you mention Marvel. They did something similar with another GOTG item. The Rocket Raccoon plush. I got one at the con for a friend of mine in NC,and then suddenly a couple of months later,they released another same looking plush just with a different costume,lol! I get that it’s cheaper for them to use the same mold/pattern and just change it around a little bit,just makes me wonder if a lot of people have different……..criteria for what is actually a con exclusive. I see it as something that is ONLY available at said con,be it CC or NYCC,or both. The name kinda dictates that that IS what it is,doesn’t it? lol

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  • David Michelson

    They were available last year at the Toronto FanExpo (thank G) for those of us unable to deal with NYC and Calif trips. Will this be so this year too?

  • Ted Tarris

    What’s KOC? How do you become a member? The Hallmark lines have always been horribly mismanaged and these exclusives are so hard to get, I am going to have to resort to eBay this year. Or KOC (whatever that is).

  • maxhdrm

    Here, Here robjoh. I am still a firm believer in pre-ordering but pre-ordering for SDCC pick up only. No go, no get. I love all the work that Ublog is doing here but sorry Ublog not all of these are exclusives. I’ve seen the Enterprise C, Harley and itty bittys at Hallmark during xmas 2016. I even have pics. Now don’t take offense, we all hate to be mislead but many of these things just aren’t new or from a collectors viewpoint, exclusives. Even Funko puts SDCC “exclusives” in Barnes and Noble for sale while the Con is happening. I know, I’ve purchased some over the years.

  • maxhdrm

    You’re really going to go for a mild re-paint of something already released with some mild score marks you can do yourself ray? the sewn patch in the SW Ittys is one thing but unless they actually print SDCC exclusive (and year) on the very item over putting a sticker, it isn’t worth it to me (most of the time).

    So let me ask you guys especially you Malicious, you mention huge allotments of Hasbro stuff but I can’t see any of the Black Label stuff being left behind by Sunday. I want the Luke Sandspeeder. Sure I could wait until September to get the retail version but hasbro actually makes their variants cool. The SDCC version has an opening hood exposing the engine and one of the side engines along with additional “art deco” markings. This and Admiral Thrawn I would image would be wiped out by the time I get there. I could care less about the marvel figures and I am sure Prime will be a bust for hasbro (phhfff tire piece, whatever). So let’s haggle gang. I am willing to hit the Hallmark both first thing on Sunday and try to obtain any of the above items if you haven’t in favor of anyone else trying to obtain the WW statue from Icon Heroes for me should you get there before sunday. I want this for my wife. I’ll roll the dice with Hasbro but I am mostly walking away with unique artwork commissioned from certain artists. That has more value to me. I mean I have my flash badges and Mega City one T-shirt but I don’t care to be part of the madness that makes us look like rabid dogs fighting over meat. I haven’t been in 13 years so if anyone of you guys/girls wants to drop me a line with suggestions on how to navigate the booths strategically I would be most appreciative. neo302001@netzero.net

  • raybdc97

    have to if i wanna have a complete set. FYI… I replied to your wonder woman dilemma in the wonder woman tread.

  • raybdc97

    really could you post some pics so I can compare them the the 2016 SDCC ones please?

  • zakin

    Last year, they made the SDCC/NYCC/Hallmark exclusives available online for their Keepsake Ornament Club members. They snatched them up pretty quickly from what I recall.

    Most of the daily sale numbers, when multiplying them by the number sold per day and then times two (for SDCC and NYCC), don’t equal the total production run number.

    For example, let’s take the U.S.S. Enterprise™ NCC-1701-C. Total production is listed at 3325, and it’s limited to 225 per day. At SDCC, 225 x 5 (allotting the same amount for Preview Night) = 1125. If we assume the same amount will be sold at NYCC, that’s still only 2250 for the two cons. Which means there’s 1075 left to be sold elsewhere.

  • robjoh

    KOC is Keepskae Ornament Club. You pay a yearly membership fee and it has some benefits and items there. I can’t sign up as I don’t live in the US and it’s only for people in the US.

  • sdrob

    The whole comment blog is weird on this one… some say they were posted 4 days ago, some say 2 months ago, but the posting just came out so not clear how there are comments from 2 months ago.
    That said I go to SDCC each year and collect the Star Wars ones for myself and I’m disappointed this year. First time they’re doing repaints for SW (lame). Also agree that an “exclusive” should be something you can only get at the convention, not something you can order afterwards if you didn’t go (unless they didn’t sell out…its still a business and vendors need to ultimately sell everything but MOST quality pop culture exclusives sell-out). I wasn’t happy when the “exclusives” started being shared with NYCC as well, but seeing KOC members get dibs on them now too…I don’t know (this was news to me, never heard of that before and I’ve had some discussions with Hallmark about getting things after conventions with no luck). I have mixed feelings on that one. I can see where official hallmark members may get special rights to try and buy some of these, then again I had to pay Ebay prices for the Star Wars Convention exclusive but would of preferred an option to get from Hallmark directly.
    Mattel is still the worst though after last year. Just the ballz of them calling their items Exclusives and then having them available to everyone. Never again Mattel (fool me once).

  • Most of these came out two months ago. The only one that came out this week was the photo for the Wonder Woman ornament.

  • sdrob

    That makes more sense. Thanks

  • Seth

    Funko puts a different sticker on B&N pops,If your a collector its all about the sticker.

  • Jimmy Chew

    How quick do these sell out? Do you need a teleporting device to teleport yourself to the booth right when the doors open 🙂

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  • The Value Life

    Is Greedo going to be available? i saw it on awesome toyblogg but haven’t seen it here

  • He is, but he’s not an exclusive, which is why we haven’t posted. He’ll be in stores too.

  • robjoh

    Just like none of the others are,lol. You can get it all online day after the con,if you’re a KOC member of course. At least Hallmark aren’t the worse when it comes to con items. Yes Mattel,I’m looking at you!

  • Jimmy Chew

    Does Hallmark sell the exclusives during Preview Night and if so, how hard is it get?

  • LostConstruct

    What Booth # is it?

  • Ted Tarris

    Yes. And they’re EXTREMELY hard to get. As soon as the doors open, the lines are cut off. It’s been like that the past few years. Hallmark simply does not make enough product to suit the demand.

  • Ted Tarris

    It takes a couple hours, but the lines are capped immediately as soon as the doors open. Yes, a teleporting device is needed. (Or access to the Convention Center before the doors open)

  • robjoh

    I wouldn’t say extremely. Hard to get,yes,but I always end up with the stuff I’m buying for others. I get there around 9.30am and even though there’s already a long line,and sometimes capped off by the time I get there,I just hang around a little,pretending to look at the stuff in the booths that’s across from the line and get in line soon as they open it again. Takes up a lot of time though.

  • robjoh

    What I don’t get though is,how did all these people get in there already when the doors open?! Are there VIP tickets that let you in half an hour early or something? That’s incredibly annoying. And some say they open at 9am,some say 9.30am,I never know when it ACTUALLY opens,lol!