Sanrio is taking over Booth #4737 this year, where they’ll have a number of convention exclusives for Hello Kitty, Sanrio, Gudetma, and more.

Here’s a look at their convention exclusives:

In addition, limited edition Comic-Con products will be featured in the following partner booths:

• Toynami (Booth #3229):  Sonic the Hedgehog is back again with Hello Kitty! Head to the Toynami booth for convention exclusive Blue Metallic Sonic x Hello Kitty plush, as well as an assortment of additional Sonic x Sanrio figures and plushes available for purchase.
• Bandai (Booth #3545): The Bandai booth will have collectible figurines from Bluefin and Tamashii Nations available for purchase, featuring FigureArts Zero and Chogokin figures of Hello Kitty and My Melody.
• The Loyal Subjects (Booth #4951): The designer art and collectible toy brand is featuring Gudetama in a selection of Blind Box figure sets. Each box features a surprise pose of the lazy egg – eight figures in all. And available starting Friday at 11AM, a collectible golden Gudetama figurine, stamped with Comic-Con 2017.
• Underground Toys (Booth #5245): Underground Toys will offer a convention exclusive Pinache style porcelain mug featuring a retro-futuristic Hello Kitty geometric design.
• tokidoki (Booth #5145): tokidoki and Sanrio continue their partnership, offering kawaii inspired convention premieres.  A selection of men’s and women’s tees and hoodies will be available featuring Hello Kitty and Gudetama.