Her Universe, the fandom fashion company created by actress Ashley Eckstein, is bringing its geek couture fashion show back to rock the runway at San Diego Comic-Con for the ninth year — but there are changes afoot.
This year, the Fashion Show is presented by both Hot Topic (a former sponsor) and Disney (a new sponsor).
Beginning March 20, 2023 through April 28, 2023, designers can begin submitting applications to be part of the “geek couture” (not a costume) fashion show. Selected applicants will compete on Thursday, July 20 in the Manchester Grand Hyatt Hotel.
Two winners will be chosen for the ultimate prize — the chance to create a collection with Her Universe and Hot Topic, in celebration of Disney’s 100th anniversary.
Because this year is for Disney’s anniversary, also new this year, submissions must relate to Disney’s properties. That means that Disney, Pixar, Marvel, Star Wars, 20th Century, and National Geographic are all a go — but DC or Sailor Moon would not be.
We’ll post more information as it’s announced.