The Her Universe Fashion Show returns to San Diego Comic-Con 2025, celebrating its 11th annual geek couture event with its biggest show yet. Presented by Universal Pictures, this year’s event will embrace a theme of “Defying Fashion: Fashion That Defies Expectations,” inspired by the Wicked films.
Taking place on Thursday, July 24, at 6pm PT in the Seaport Ballroom of the Manchester Grand Hyatt, the show will once again be hosted by Her Universe Founder Ashley Eckstein in a night filled with creativity, empowerment, and boundary-pushing designs.
Universal’s sponsorship highlights the intersection of fandom and fashion, as talented designers from across the country will compete for the opportunity to design an exclusive apparel collection with Her Universe. In honor of Wicked, the show will celebrate bold and transformative designs, reflecting the musical’s themes of defying gravity, breaking expectations, and embracing individuality. As always, the audience will play a key role in the night’s excitement, helping to select one of the winners alongside a panel of expert judges.
“This is going to be our most AMAZAFYING show yet! It is a dream come true to have Universal as our sponsor for this year’s event! After experiencing the first Wicked film in IMAX, I was so inspired both creatively and emotionally. I cannot wait to defy fashion on the runway at San Diego Comic-Con!” said Eckstein in a statement.
Melissa Rodriguez, VP of Global Franchise Strategy for Universal Products & Experiences, added, “”Wicked’s story of empowerment, sisterhood and equality resonates with fans of all ages, and aligns perfectly with what Her Universe stands for within the fan culture. This year’s Her Universe Fashion Show will surely defy gravity and we can’t wait to see where designers’ imaginations take them – the possibilities are unlimited!”
The submission portal for designers looking to showcase their “Defying Fashion” creations opens on Friday, March 28 and will remain open until Monday, April 28. For official rules and guidelines, visit their site.
Additional announcements to come.
