What's Your Passion Jewelry San Diego Comic-Con 2025 Exclusives & Debuts

What’s Your Passion Jewelry San Diego Comic-Con 2025 Exclusives & Debuts

What’s Your Passion Jewelry is returning to San Diego Comic-Con, and they’re bringing a wide range of fandom-inspired collectibles to Booth #1129. Known for their detailed enamel pins, jewelry, and wearables, the brand continues to expand its lineup.

Fans of Anne Rice’s Immortal Universe, including Interview with the Vampire and Mayfair Witches, will want to stop by the booth to check out their first pieces in the new collection (though you can sink your fangs into them early). While not an exclusive, it will be your first chance to pick them up in person.

And of course, they’re bringing the magic of Neopia back to the con, with a full lineup of Neopets exclusives, from UV NPC pins to miniature plushie enamel pins and con-themed “Line Starts/Ends Here” designs.

Though exact drop times and online sale info haven’t been released yet, the team has confirmed that all Neopets SDCC items will also be available through their website, giving collectors around the world a chance to bring these con exclusives home.

Let’s take a look at this year’s exclusives:

SDCC Exclusive Neopets Baby Paint Brush Pin & Lanyard Set ($9.99 for Lanyard by itself; Baby Paintbrush Pin is free with $45+ Purchase)
Stay tuned for more information about the online code and/or item previews.

SDCC Exclusive Neopets Line Starts/Ends Here Pins — $13.99 each
There are two pins: Meepits (which features glow-in-the-dark elements) and Dead Chia (which features translucent elements)