Hasbro Exclusives, Booth Details for San Diego Comic-Con 2024

Hasbro is always one of the hottest stops on the show floor at San Diego Comic-Con, and this year they have an exciting line-up of exclusives for G.I. Joe, Marvel, Star Wars, Transformers, and more.

Unlike the last two years, Hasbro will be directly selling their exclusives at the show, and will be part of the Online Exclusives Portal when it opens on July 8, meaning that in order to purchase an exclusive, you will need to submit in the lottery and win.

This year’s booth includes a two-story for live interviews, and designer and artist Tom Whalen has created a fresh new design for the booth. Fans will find Arcade1Up on hand with their Marvel vs Capcom 2 X-Men ’97 Edition Deluxe Arcade Machine and the Infinity Game Board, which includes an ever-expanding library of games. Fans can also pick up Hasbro pins at the booth, with two given out per day.

There will also be demos for Robosen and photo ops with Beyblade (Sunday) and the TRANSFORMERS ONE Power Flip Optimus Prime (Sunday). In addition, fans can create their own custom G.I. JOE file card and get airbrush tattoos of Hasbro brand logos to showcase their fandom. Schedules will be published daily on Hasbro’s San Diego Comic-Con monitor and on social.

Select quantities of the figures will also be available on the Hasbro Pulse website.

Transformers Legacy United Voyager Class “Fractured Friendship” 2-Pack – $74.99

Roll out for Hasbro’s first San Diego Comic-Con exclusive, a Transformers Legacy United Voyager Class “Fractured Friendship” 2-Pack which includes new versions of Orion Pax and Megatron as they appeared before the War for Cybertron. Orion Pax shifts from robot to Cybertronian truck mode in 26 steps, while Gladiator Megatron converts from robot to a formidable Cybertronian tank in just 16 steps. Both figures boast full articulation and come equipped with weapon accessories

G.I. Joe Classified Series: Cobra Commander (Once a Man) – $39.99

Hasbro is offering a fresh take on the notorious Cobra Commander, inspired by his unique mutated form seen in G.I. Joe: The Movie. The figure features interchangeable heads, hands, and weapons, and includes a special bonus figure of Cobra Commander in his snake mutation. It’s beautifully packaged in a deluxe box with lenticular imagery and a display window that highlights the extensive accessories.


Marvel Legends Series Death’s Head – $39.99

Death’s Head, initially a minor character in the Transformers universe, has carved a niche for himself within Marvel Comics, ultimately earning his own series in the Marvel Universe. Now, the iconic robotic bounty hunter makes his debut in the Marvel Legends line. The figure is equipped with six accessories, including a shield and ax, and is showcased in a nostalgically designed box that echoes the character’s classic collector’s card.

Star Wars: The Black Series Darth Maul & Sith Speeder – $59.99

Star Wars fans can add a special deluxe edition of Darth Maul from Episode I to their collection. The San Diego Comic-Con exclusive set features Maul with his Sith Speeder vehicle and a range of accessories, including a soft goods robe, a probe droid companion, binoculars, and his iconic double-bladed lightsaber, all in display packaging.

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