Good grief! It’s been a busy few days of San Diego Comic-Con news, but this next announcement will have you doing the Snoopy dance.
In honor of the 75th anniversary of Charles Schulz’s beloved comic strip, Peanuts, the company is back at San Diego Comic-Con with exclusives on the show floor, a pop-up shop, and more.
Inside the convention center, the festivities will be centered around Booth #1635, highlighting the newspaper origins of Schulz’ comic strip, as well as exclusive merchandise, and more. There will be daily giveaway buttons (each featuring a different character), as well as a Peanuts pop-up book from Abrams, and the English translation of a Japanese bio of Charles Schulz; merit badges from the Con Rangers featuring the characters; Hallmark Snoopy and Joe Cool plushies; a Peanuts lanyard for use at the Con; Pintrill pins featuring color comic strips; fanny pack featuring comic strips; Duncan Yo-yo with Snoopy packaging; Snoopy trucker hat; Peanuts-themed floaty pens; Super 7 Wax Pack trading cards; wind-up Charlie Brown tricycle, also from Super 7; Charlie Brown’s infamous kite; tees featuring vintage character art; mugs with “underground comics” Peanuts strip; giant letterpress kit from Rob Jones/Animal Rummy, and more.
Fans who purchase $30 or more at the booth will also receive an exclusive “Emotional Baggage” tote.
You can also join them on Thursday, July 25 at 10am in Room 5AB for a special panel discussion titled “The History of Peanuts in Animation.” The panel will feature Rob (Boots) Boutilier (the showrunner of Camp Snoopy), Paige Braddock (chief creative officer, Charles M. Schulz Creative Associates and an EP on new Apple TV+ Peanuts content), Stephanie Betts (EVP, content creation, Wildbrain and an EP on new Apple TV+ Peanuts content), Caleb Bellavance (voice of Franklin in Welcome Home Franklin), Jason Mendelson (CEO and producer, Lee Mendelson Film Productions), and Todd Barbee (voice of Charlie Brown in A Charlie Brown Thanksgiving) for an in-depth look at how Schulz’s simple drawings evolved into beloved 3D animations.
Outside the convention center, you’ll find a Peanuts-themed pop-up shop will enchant fans in the Gaslamp District, transforming 200 J. Street (10am-6pm daily) into a festive venue celebrating Peanuts’ rich animation history. Take a break from the convention center and catch episodes of Camp Snoopy in the screening area on the patio of the front of the pop-up, or step inside to find exclusive merchandise inspired by Schulz’s work.
The shop will also feature information on Schulz, Mendelson, Melendez and the legacy of Vince Guaraldi’s music, as well as display behind-the-scenes “fun facts” related to Peanuts animation — such as the fact that the adult “wah wah wah” sound effect is created by a trombone. In addition, visitors can take advantage of fun photo opps amid such iconic Peanuts animation scenes as The Great Pumpkin Patch; Snoopy in the kitchen for Thanksgiving; and a scene from A Charlie Brown Christmas, and enjoy meet-and-greets with the Snoopy costume character.
Fans can purchase exclusive new Peanuts merch, including a Great Pumpkin-themed pocket viewer; bandanas with Charlie Brown’s “hole-y” ghost costume motif; pins featuring Flashbeagle, A Charlie Brown Christmas, and Be My Valentine themes; a Charlie Brown banner with the phrase, “Everything I touch gets ruined”; magnets featuring dancing Peanuts characters from A Charlie Brown Christmas; “I got a rock” banner; Camp Snoopy fanny pack; air fresheners with aromas of pine, cinnamon, and pumpkin; vinyl albums of Vince Guaraldi Peanuts themes; and Super 7 figures of Charlie Brown and Linus with the pathetic Christmas tree.
