SpongeBob SquarePants Hard Rock Hotel San Diego Takeover

Paramount+ and Nickelodeon are taking over Hard Rock Hotel San Diego with activations that ode to SpongeBob’s legendary cultural impact. Classic SpongeBob memes that pay tribute to the San Diego Comic-Con experience will cover the hotel’s exterior, while the interior hotel lobby will be transformed into a modern art mecca with a Bikini Bottom bent. This Instagram-able installation will feature the work of artists from around the world who have been inspired by SpongeBob’s boundless positivity. The hotel’s Maryjane’s Diner will also celebrate SpongeBob’s anniversary with custom decor and comedic Easter eggs throughout the experience.