Hasbro (Booth #3329) is consistently one of the most buzzed about entities attending Comic-Con, and for good reason. Their annual exclusives are some of the hottest at SDCC, and they also keep their schedule full of signings, giveaways, panels, and much more.
This year, Hasbro’s list of exclusives includes a wide selection of special edition action figures and toys, including popular brands G.I. Joe, Gem, My Little Pony, Transformers, Angry Birds Star Wars, Marvel, and Star Wars.
Throughout San Diego Comic Con, they’ll also be doing several giveaways at their booth, so be sure to pay close attention to the booth schedule below, and plan ahead, because the lines for Hasbro typically rival that of Ballroom 20.
From their press release, here’s the full scoop on their exclusives, giveaways, and autograph schedule:
G.I. JOE
G.I. JOE SKYSTRIKER VEHICLE WITH JETFIRE DECO AND V.A.M.P. WITH AUTOBOT HOUND
DECO AND 3.75-Inch SNAKE EYES & BARONESS & DECEPTICON BLUDGEON Special Edition
Pack
(Approximate Retail Price: $99.99; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at
Comic-Con International in San Diego)
The third and final installment of G.I. JOE meets the TRANSFORMERS 2013 SDCC special edition toys!
The fan-favorite line goes out in grand style, with two iconic G.I. JOE vehicles—the SKYSTRIKER Jet and
the V.A.M.P. Ground Transport—given AUTOBOT decos as the heroic JETFIRE and AUTOBOT
HOUND! The set also comes with a 3.75-inch BARONESS action figure with a special edition RAVAGE
robotic panther, a 3.75-inch SNAKE EYES figure with special edition AUTOBOT deco and a 3.75-inch
figure based on DECEPTICON BLUDGEON. Additionally, the set includes a small boom box with three
cassette tapes—better known to TRANSFORMERS fans as the classic alt-mode of AUTOBOT BLASTER
along with his AUTOBOT CASSETTES. Figures and vehicles do not convert. Following the convention, a
limited number will be available on HasbroToyShop.com. Yo, Joe AND Roll Out!
JEM AND THE HOLOGRAMS
JEM AND THE HOLOGRAMS Glitter ‘N Gold JEM/JERRICA BENTON Doll
(Integrity Toys/Approximate Retail Price $140.00/Available through HasbroToyShop.com, Booth #3329 at
Comic-Con International in San Diego)
Under license from Hasbro, fans will be dazzled by Glitter ‘N Gold JEM/JERRICA BENTON from Integrity
Toys! This fully articulated 12-inch fashion doll features hand-applied eyelashes and pink and golden
blond accented rooted hair, styled in the JEM signature look. As a tribute to the original doll from 1986,
this themed mini-giftset includes two complete looks! The first look, allows JERRICA BENTON to attend
the Glitter ‘N Gold Award ceremony in style while the second truly outrageous look completely transforms
JERRICA into JEM, the rock ‘n roll star with a heart of gold! Set includes doll, two outfits, two pairs of
shoes, Jemstar earrings, Glitter ‘N Gold Award (with removable gold album), wireless microphone
accessory, limited edition Glitter ‘N Gold doll display stand and exclusive certificate of
authenticity. Following the convention, a limited number will be available on HasbroToyShop.com.
MARVEL
MARVEL LEGENDS SPECIAL EDITION MARVEL’S THUNDERBOLTS Collector Pack
(Approximate retail price: $89.99; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at
Comic-Con International in San Diego)
Justice…like lightning! For the first time, collectors will be able to capture the reformed super-criminals
known as MARVEL’S THUNDERBOLTS in the fan-favorite 6-inch MARVEL LEGENDS scale! Featuring
team leader LUKE CAGE, GHOST, CROSSBONES, MARVEL’S MOONSTONE and JUDITH
CHAMBERS, this set comes in a collectible display box with exclusive art by well-known comic artist Kev
Walker! Following the convention, a limited number will be available on HasbroToyShop.com.
MARVEL UNIVERSE 3.75-Inch DEADPOOL CORPS Special Edition Figure Set
(Approximate Retail Price $49.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at
Comic-Con International in San Diego)
“Any evil that threatens the universe can eat lead. For the rest of us…tacos!” The Merc with a Mouth
teams up with his favorite allies — alternate universe versions of himself — in this highly collectible and
unique action figure set. The 3.75-inch MARVEL UNIVERSE figures of DEADPOOL, LADY DEADPOOL
and CHAMPION OF THE UNIVERSE, along with figurines of KIDPOOL, DOGPOOL and
SQUIRRELPOOL come packaged in individual “taco shells,” all inside a collectible taco truck package!
Following the convention, a limited number will be available on HasbroToyShop.com.
MY LITTLE PONY
MY LITTLE PONY 2013 Special Edition Pony
(Approximate Retail Price $49.99; Available through HasbroToyShop.com, MY LITTLE PONY Fair &
Convention, and Booth #3329 at Comic-Con International in San Diego)
Turn the tables with this year’s special edition MY LITTLE PONY figure, sure to be a cherished fan
favorite in 2013! Inspired by the popular DJ PON-3 character from the animated series “My Little Pony
Friendship is Magic,” this white unicorn stands six inches tall and ready to rock, featuring music notes for
a cutie mark. The DJ PON-3 figure will make a shining addition to any pony collection as she’s
embellished with SWAROVSKI ®ELEMENTS on her glasses and horn, and glittery accents that shimmer
across her molded blue mane. The special edition MY LITTLE PONY figure will be available this year at
the MY LITTLE PONY Fair and Convention and San Diego Comic-Con. Following both conventions, a
limited number will be available on HasbroToyShop.com.
STAR WARS
STAR WARS® THE BLACK SERIES 6-INCH BOBA FETT™ ACTION FIGURE WITH HAN SOLO™ IN
CARBONITE ACCESSORY
(Approximate Retail Price: $44.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at
Comic-Con International in San Diego)
In 2013, Hasbro takes collectible STAR WARS action figures to the next level with the introduction of THE
BLACK SERIES action figure line! For the first time ever, Hasbro is introducing a 6-inch scale of the
greatest characters from the STAR WARS universe, and fans will have their first opportunity to start
their BLACK SERIES 6-inch figure collection at San Diego Comic-Con with the BOBA FETT action figure
which comes with HAN SOLO IN CARBONITE accessory. Following the convention, a limited number will
be available on HasbroToyShop.com.
ANGRY BIRDS™ STAR WARS® SPECIAL ACTION FIGURE SET
(Approximate Retail Price: $24.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at
Comic-Con International in San Diego)
The original 12 STAR WARS action figures are re-imagined for San Diego Comic-Con with a twist based
on the mega-hit mobile game ANGRY BIRDS STAR WARS from Rovio Entertainment! LUKE
SKYWALKER, PRINCESS LEIA, HAN SOLO, OBI-WAN KENOBI, CHEWBACCA, R2-D2, C-3PO,
DARTH VADER, STORMTROOPER, SAND PEOPLE, IMPERIAL NAVY COMMANDER and a JAWA are
all re-imagined as heroic birds or evil pigs in this set, with each figure in a unique vintage-style blister card
featuring ANGRY BIRDS homage to the classic Kenner artwork! The individual blister cards are all
packaged together in a collectible package!
TRANSFORMERS
TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX SDCC EDITION
(Approximate Retail Price: $149.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329
at Comic-Con International in San Diego)
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting
TRANSFORMERS toy at over two feet tall, and San Diego Comic-Con will be the fans’ first opportunity to
feast their optics on him! METROPLEX converts from robot mode to rolling battle platform mode, and also
converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters,
metallic coated armor, chrome foil stickers, as well as 12 miniature AUTOBOT and DECEPTICONS
figures to inhabit his AUTOBOT city mode! TITAN CLASS METROPLEX SDCC Edition is the official
figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30th
Anniversary.
TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE’S LABORATORY
(Approximate Retail Price: $49.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at
Comic-Con International in San Diego)
Where do PREDACONS come from? Why, SHOCKWAVE’S Lab, of course! The evil DECEPTICON
scientist and his cloning chamber are featured in this SDCC special edition figure set, featuring a
VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER
CLASS PREDAKING figure with an ENERGON-infused translucent design. Sold in special collectible
“Laboratory” packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this
set is an official part of the TRANSFORMERS 30TH Anniversary celebration!
TRANSFORMERS TITAN GUARDIANS Action Figure Set
(Approximate Retail Price: $39.99; Ages 5 & up; Available through HasbroToyShop.com #3329 at Comic-
Con International in San Diego)
Featuring five classic TRANSFORMERS characters — OPTIMUS PRIME, MEGATRON, STARSCREAM,
SOUNDWAVE and GRIMLOCK — this set of five non-converting figures delivers classic G1 styles that
fans will love!
HASBRO BOOTH EVENTS
Below is a schedule of activity for Hasbro booth (#3329) throughout Comic-‐Con International including KRE-‐O, MARVEL, MY LITTLE PONY, NERF and TRANSFORMERS giveaways and autograph sessions for the G.I. JOE and MY LITTLE PONY brands. All giveaways and events are subject to change.
Wednesday, July 17
6:00–6:30p.m.: Zombies invade the Hasbro booth! NERF ZOMBIE STRIKE Special Edition Promo Dart Pack giveaway (while supplies last).
Thursday, July 18
9:00–10:00a.m.: Zombies invade the Hasbro booth! NERF ZOMBIE STRIKE Special Edition Promo Dart Pack giveaway (while supplies last).
10:00–11:30a.m.: KRE-‐O STAR TREK Building Set Giveaway and KRE-‐O Coupon Giveaway (while supplies last).
11:30a.m.–noon: KRE-‐O TRANSFORMERS DEVASTATOR KREON Figure Giveaway (while supplies last).
1:30–2:30p.m.: TRANSFORMERS: The Ride-‐3D Special Edition Poster Giveaway (while supplies last).
4:00–5:00p.m. -‐-‐ Autograph session with John M. Chu, the director of G.I. JOE: RETALIATION. Tickets are required for participation and will be distributed for free in the Hasbro booth beginning at 9:00a.m. on Thursday morning (while supplies last).
Friday, July 19
9:00–10:00a.m.: KRE-‐O Special Edition Poster Giveaway (while supplies last)
10:30–11:30a.m.: MY LITTLE PONY Poster Giveaway (while supplies last)
3:30–4:30p.m.: Autograph session with G.I. JOE: RETALIATION actor Ray Park (SNAKE EYES). Tickets are required for participation and will be distributed for free in the Hasbro booth beginning at 9:00a.m. on Thursday morning (while supplies last)
5:00–6:00p.m.: Zombies invade the Hasbro booth! NERF ZOMBIE STRIKE Dart Promo Pack giveaway (while supplies last).
Saturday, July 20
10:00–10:30a.m.: MARVEL’S IRON MAN 3 MINI MUGGS Figure Giveaway (while supplies last)
11:30a.m.–noon: Autograph session with MY LITTLE PONY FRIENDSHIP IS MAGIC cast. Tickets are required for the session and will be distributed beginning at 9:00 a.m. on Saturday in the Hasbro booth while supplies last.
1:00–1:30p.m.: MY LITTLE PONY Hair Extension and Cutie Mark Giveaway while supplies last. The first 475 people in line also receive a complimentary ticket for a 3:00pm EQUESTRIA GIRLS Movie screening on Saturday at Reading Cinemas in the Gaslamp District while supplies last.
4:00–5:30p.m.: KRE-‐O CITYVILLE INVASION DR. MAYHEM Building Set Giveaway and Coupon Giveaway (while supplies last).
5:30–6:00p.m.: Zombies invade the Hasbro booth! NERF ZOMBIE STRIKE Dart Promo Pack giveaway (while supplies last).
Sunday, July 21
9:00-‐10:00a.m.: MY LITTLE PONY Poster Giveaway (while supplies last)
10:30–11:30a.m.: KRE-‐O STAR TREK Building Set Giveaway and Coupon Giveaway (while supplies last)
11:30am–1:00p.m.: Zombies invade the Hasbro booth! NERF ZOMBIE STRIKE Dart Promo Pack giveaway (while supplies last).
1:00-‐2:30p.m.: KRE-‐O CITYVILLE INVASION DR. MAYHEM Building Set Giveaway and Coupon Giveaway (while supplies last).
2:30–4:00p.m.: KRE-‐O TRANSFORMERS DEVASTATOR KREON Figure Giveaway (while supplies last).
PANELS
Every year Hasbro offers an exciting lineup of panels to give fans an inside look at its brand at Comic-Con. In 2013, Hasbro, will present the following panels:
Transformers Prime Beast Hunters, Thursday, 7/18/13, 11a.m. – 12p.m., Room 25ABC
Members of the Hasbro and Hasbro Studios teams as well as special guests will give fans a peek behind the curtain of the popular animated series currently airing on the Hub TV Network! Attendees will learn details about the upcoming epic conclusion of the awward-winning series including the “Predacons Rising” DVD launching in October and a TV movie event airing on the Hub Network. Room 25ABC
Transformers 30th Anniversary, Thursday, 7/18/13, 12:00p.m. – 1:00p.m., Room 25ABC
One of pop-culture’s most prolific brands kicks off its 30th Anniversary celebration at Comic-Con International. Join members of the Transformers brand and design team to celebrate the legeacy of “Robots in Disguise” and get a “More Than Meets the Eye” first look at the Thrilling 30 line of special edition action figures and more. Transformers team members will also host some Q+A for your burning Transformers questions. Room 25ABC
Hasbro: Star Wars, Friday, 7/19/13, 1:00p.m.-2:00pm., Room 7AB
Join members of the Hasbro brand and design team including Derryl DePriest (VP, Global Brand Marketing, Hasbro), Jeff Labovitz (Director, Global Brand Marketing, Hasbro) and more as they discuss the popular Hasbro Star Wars and Angry Birds Star Wars line. Attendees will also get a sneak peek of upcoming, never before seen action figures. Derryl, Jeff and team will also host some Q+A for your burning Star Wars action figures questions. Room 7AB.
My Little Pony Friendship is Magic, Saturday, 7/20/13, 10:00a.m.-11a.m., Room 25ABC
Join special guests from Hasbro Studios and The HUB TV Network’s “My Little Pony Friendship is Magic” as they share details of the making of the popular animated series and bhow the “frienship” and “magic” are brought to life. Fans won’t want to miss it! Also includes Q&A time. Room 25ABC.
Hasbro: Marvel, Saturday, 7/20, 4:00p.m. – 5:00p.m, Room 25ABC
Adam Biehl (Vice President, Global Marvel Line at Hasbro), Jesse Falcon (Director of Hardlines, Marvel), Dwight Stall (senior Marvel Product Manager, Hasbro) and Maalvika Mantripipragada (sr. Manager, Global Marvel Line at Hasbro) discuss Hasbro’s popular Marvel action figure lines. Attendees will also get a sneak peek of upcoming, never before seen action figures. Adam, Jesse, Dwight and Maalvika will also host some Q+A for your burning Marvel action figure qurestions! Room 25ABC.
Which exclusives are you excited about? Let us know in the comments!
