Although there are a number of very difficult prizes on the San Diego Convention Center floor during Comic-Con, few can rival the frenzy surrounding the LEGO booth. Similar to Hasbro, LEGO is known to be a prime target for exclusive scalpers because of the high re-sale price of the items on the secondary market. If Hasbro is the Hall H of exhibit hall floor, LEGO is very much the Ballroom 20 and leaves many fans saddened as they can’t get their hands on their awesome exclusives and giveaways. This year looks to be even more popular with the combination of the zeitgeist behind the LEGO Movie and these items making this booth a most formidable foe.
We also received a tip from a reader who emailed LEGO regarding the minifigure giveaway process for this year. The giveaway will take place in the same area as last year – the Pavilion Terrace outside of the Sails Pavilion, but they have made several other changes to the process to avoid the traffic congestion and complaints from last year. Instead of a ticketing process, attendees will walk up to an iPad and hit a button to enter, and they will know immediately if they are a winner. Attendees will have one chance to enter per day – badges will be scanned to prevent people getting in line twice. And like last year, a different minifigure will be given out each day, but it sounds like they won’t announce it until the end of the day, as opposed to announcing the giveaway schedule beforehand as in previous years.
Now, let’s take a look at what LEGO is bringing to the convention:
[UPDATE July 18] The second of four SDCC exclusive minifigures has been announced, this time by The Hollywood Reporter. It’s Bard the Bowman from The Hobbit:
In addition to today’s minifigure announcement, the article teases the remaining two yet to be announced, which will be from Guardians of the Galaxy and The LEGO Movie.
And another amazing LEGO sculpt which will be at the booth was revealed in the article as well – a six-foot tall Smaug sculpt, “made out of 83,433 pieces of Lego and weighs 411 pounds”. Yeah, that one’s not coming home with us…
Check out the article to read and see more on the Smaug LEGO sculpt, and details about today’s minifigure announcement.
[UPDATE 2 – July 17] LEGO isn’t done with their Comic-Con releases today, as Yahoo has the exclusive on two more sets headed to Comic-Con. Up first is a new Uni-Kitty from The LEGO Movie, who changes from “Cuteskitty” to “Cheerkitty”:
And lastly, there will also be a “Millennium Falcon-esque freighter The Ghost”, who comes with the astromech droid Chopper, from the upcoming Star Wars Rebels series.
The article mentions that this piece will only be available at Comic-Con, which may imply that Cuteskitty/Cheerkitty could be available elsewhere later. You can find more information on Yahoo’s article.
[UPDATE 1 – July 17] We have whole bunch of new LEGO reveals, again courtesy of The Wall Street Journal.
First, an update on the annual minifigure exclusives. There will be four minifigures available, according to the article, but only one was shown – The Collector from Guardians of the Galaxy.
No word yet on the other three, but we expect announcements in the next few days.
Also, there will be two more sets sold at the LEGO booth, in addition to the Rocket Raccoon/Warbird set we posted yesterday – a ’66 Batman Batmobile, and a Ghost starship from Star Wars Rebels. Each set will be limited to 250 per day, 1000 total throughout the convention.
Lastly, there will be a lifesize Groot and Rocket Raccoon sculpture at the LEGO booth. The details of the sculpture is mind-boggling:
As a promotion tied to the Aug. 1 release of the Marvel Studios film, Lego created a life-size model from “Guardians”—a walking tree-shaped humanoid called Groot who carries a weapon-wielding raccoon named Rocket. It is taller than most Lego models, standing over 7 feet high and 4 feet wide. It took Lego builders 350 hours to design and build with 28,251 bricks.
Check out the WSJ article to see pictures of the Groot/Rocket sculpt and additional details.
[UPDATE July 16] The Wall Street Journal has an exclusive first look at one of LEGO’s San Diego Comic-Con exclusives – a 145-piece Rocket’s Warbird. The set consists of Guardians of the Galaxy Rocket Raccoon and his spacecraft Warbird, and will retail for $39.99 at the convention, which is the only place it will be available. You can find additional details and photos on The Wall Street Journal’s site, but here’s a look at the photo:
What do you think about these coveted building blocks? Are you planning to make Lego a primary target this July?