FX Taking Over Hilton Bayfront Park for FX Arena at Comic-Con

FX TV LogoFX is stepping up their game this year, with the massive FX Fearless Arena, essentially a theme park including activations for The Strain, American Horror Story: Hotel, Fargo, and the upcoming The Bastard Executioner.

The FX Fearless Arena will cover the entire Hilton Bayfront Park – which, given that we already know Adult Swim is moving behind the convention center, begs the question where Warner Bros. is situated this year, or if they even have Lawn Con. Here are the hours:

  • Thursday, 7/9: 12pm – 6pm
  • Friday, 7/10: 10am – 6pm
  • Saturday, 7/11: 10am – 6pm
  • Sunday, 7/12: 11am – 5pm

Attendees who stop by can step into the world of their favorite shows, with activations like The Strain‘s live-action virtual reality experience, where attendees will venture off on a two-and-a-half minute adventure; a two-story model hotel to give viewers a first look inside American Horror Story: Hotel; a chance to suit up as “warriors” and square off against each other with a high striker, cross-bow, and final puzzle challenge to escape the forest in The Bastard Executioner (plus win a hooded t-shirt); and step inside a giant 20-foot inflatable snow globe for Fargo.

Fans will be able to register for the activations early by going to www.fxsdcc.com beginning July 7th. The first 2,500 pre-registered fans who visit the Arena will receive a free, exclusive FX Fearless giant tote bag in the Welcome Area. Must be 18 or older to participate in activations for The Strain, The Bastard Executioner and American Horror Story: Hotel.

In addition, FX will also have an Archer-themed water fountain featuring Pam Poovey’s Dolphin Puppet, an It’s Always Sunny In Philadelphia sunscreen station (that’s sure to be popular with this year’s Hall H NDL), concert button giveaways for Sex&Drugs&Rock&Roll, the Kwik-E-Mart Truck on site on Saturday offering free Squishees, and more giveaways.

Plus, the Bayfront will be wrapped again this year, for The Strain. At least it’s already proven successful enough for a second season, so the curse of the Bayfront wrap may finally be broken.

Here’s more information about the main activations:

The Strain

Prove your fearlessness by entering a live-action virtual reality experience inspired by The Strain, the vampire thriller from Carlton Cuse and Guillermo del Toro, based off the best-selling book trilogy by del Toro and Chuck Hogan. Using the Samsung Gear VR – powered by the Galaxy Note 4, fans will be taken on a two-and-a-half-minute adventure created exclusively for Comic-Con and featuring series regular Kevin Durand (“Vasiliy Fet”). It’s the perfect preview for the second season of The Strain, which premieres on FX on Sunday, July 12th at 10 PM ET/PT.

American Horror Story: Hotel

Ryan Murphy’s hit anthology horror series American Horror Story is back this fall with its fifth installment, Hotel, and FX is building a two-story model hotel to give viewers a taste of the era. Then fans will be able to venture inside one of eight “gifting suites” in order to capture the most flying bills and earn prizes.

The Bastard Executioner

“Escape the Forest” is the ideal duel inspired by Kurt Sutter’s upcoming medieval drama The Bastard Executioner. Visitors don the mantle of “warriors” and square off against each other to prove their prowess with a high striker, a cross-bow, and a final puzzle challenge that will help them escape the “forest” and win a TBX-themed hooded t-shirt. The Bastard Executioner will debut on FX this fall.


Aw jeez, a blizzard in San Diego? Step inside a giant 20-foot inflatable snow globe featuring snow flurries and a façade of a Waffle Hut – a key location in the second installment of the award-winning limited series Fargo which returns to FX this fall.

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