The skyline of San Diego Comic-Con is arguably the most iconic of any pop culture convention. Although trends change, the movie and television wraps that adorn the neighboring hotels of the San Diego Convention Center are an unmistakable sign that Comic-Con is in town.
Last year, we had the good fortune of first meeting Off the Wall Signs & Graphics and Above All Media as they set the scene for San Diego Comic-Con 2015. It’s a new year, with new challenges, but Mariela Faith of Off the Wall took some time away from the pop culture skies to talk to us about this year’s adventures for the team.
While husband Rocky Faith was busily leading his team on the new Conan piece at the Marriott Marquis & Marina, Mariela talked about all of the teamwork that goes into pulling off so many simultaneous projects. While taking down a Major League Baseball affiliated wrap for Fox Sport’s All Takes Matter, the team is prepping that aforementioned SDCC skyline with all the Conan Funko Pop! cuteness Comic-Con attendees can handle.
Meanwhile, near their home office in Las Vegas, another arm of the team is wrapping up a project for the National Basketball Association’s summer league. Mariela Faith makes what would seem like a logistical nightmare for most sound easy for their team “everyone jumps in and we just make it happen.”
Here’s the crew at work high above the convention center:
Above All Media and Off the Wall arrived in town in the last week of June to begin a journey that will encompass all of July and finally finish in early August.
“Comic-Con is at the center of our year and we build the schedule around it,” she noted. Faith said the addition of the work for MLB wasn’t a problem at all and it fit right in with the current SDCC project for the Marriott as well as work they are about to begin for Petco and the Hard Rock. It may sound like a long stay, but as Faith shared with us, it’s only a fraction of the time they spend on SDCC.
Despite the huge commitment, and numerous other projects they have going on, Mariela Faith realizes this con is like no other and got a healthy taste of the passionate crowds that take over the San Diego Convention Center during SDCC. Last year, she walked the floor with Rocky, bringing the 9 year old daughter and a 7 year old niece (in Darth Vader cosplay, of course!) to take a break from the skies and enjoy some time at the con.
While most attendees look at a week of SDCC as a long time, this was just another phase of a yearlong process of planning, creating, installing and removing the wraps that gave SDCC such a distinct look.
Once again, we want to thank Mariela, Rocky and their dynamic team of hidden Comic-Con heroes for setting the stage for what is a highlight of the year for many of us. 2016 has some surprises in store, so keep an eye out for more. While most of us will be packing, prepping and panicking, Off the Wall Signs & Graphics and Above All Media will be putting the final touches on the backdrop of our pop culture holiday.