Toymakers Super7 is returning to San Diego Comic-Con and they’re bringing some Masters of the Universe (and a lot of other goodies) with them. You can find Super7 on the exhibit floor at Booth #4945, as well as at their two Pop-Up Shops at the retail location. Super7 will transform into Hordak’s Lair on Wednesday, July 18 (9PM – 12AM) – Thursday, July 19 (11AM – 9PM) and the Universal Monsters Boodega on  Friday, July 20 from 9PM-12AM, Saturday, July 21 from 11AM-9PM, or Sunday, July 22 from 11AM-5PM.

You can pre-order the Laughing Prince Adam exclusive for shipping now through Sunday, July 22.

Here’s a look at this year’s booth and pop-up exclusives and debuts:

[UPDATE July 12 – #2]

Super7 has added a few exclusives to their lists, so let’s go through them. Up first is a ReAction Figure – Carry Case with exclusive clear red Hellboy 3.75″ ReAction Figure, which will be sold at their booth for $45.

Then, at Hordak’s Lair Pop-Up Shop, they’ll have a Masters of the Universe – Hordak Portrait by Jason Edmiston. The 18″24″ signed and numbered edition of 100 giclee print comes on heavy, textured, acid-free paper using archival inks. It will retail for $50.

And finally, here’s a look at the apparel items you can find at the Universal Monsters Boodega Pop-Up shop event:

Universal Monsters – Creature Reflections – $25
Sizes XS-4XL

Universal Monsters – Frankenstein Instructions – $25
Sizes XS-4XL

Universal Monsters – 8-Bit Monsters – $25
Sizes XS-4XL

Universal Monsters – Metaluna Mutant – $25
Sizes XS-4XL

Universal Monsters – Creature Embroidered Crewneck Sweatshirt – $45
Sizes XS-3XL

Universal Monsters – Transylvania – $25
Sizes XS-3XL

[UPDATE July 12] Super7 revealed the apparel SDCC exclusives for Hordak’s lair, which you can pick up at Super7’s retail location in downtown San Diego.

Masters of the Universe – SkeletorPlaid Shirt – $125
Features embroidered Havoc Staff patch on left chest and made of 100% cotton. A collaboration with the clothing brand JC#RT.
Sizes SM-3XL

Masters of the Universe – Evil Horde Etheria – $25
Sizes XS-4XL

Masters of the Universe – She-Ra Silhouette – $25
Sizes SM-XL

Masters of the Universe – Geometric Skeletor – $25
Sizes SM-4XL

Masters of the Universe – Masters of the Beach – $25
Sizes XS-4XL

Masters of the Universe – Minimal Trap Jaw – $25
Sizes SM-3XL

Masters of the Universe – Swiftwind – $25
Sizes XS-4XL

[UPDATE July 9] If you’ve been waiting for more Super7 exclusives, then today is your lucky day. They’ve unveiled this year’s apparel exclusives at Booth #4945, which include items for Transformers, G.I. Joe, and more.

Transformers – Japanese Logo – $25
Sizes XS-3XL

GI Joe – Yo! Joe – $25
Sizes XS-4XL

Robotech – Crest – $25
Sizes XS-3XL

GI Joe – USS Flagg – $25
Sizes XS-4XL

Super7 – Wing Kong – $25
Sizes XS-4XL

Super7 – Mummy Boy Skater – $25
Sizes XS-4XL

Mega Man – Meltdown – $25
Sizes XS-4XL

Masters of the Universe – Japanese Skeletor – $25
Sizes XS-4XL

Transformers – Soundwave – $25
Sizes XS-4XL

Street Fighter – Blanka Shock – $25
Sizes XS-4XL

[UPDATE July 2 – #2] As part of Super7’s Universal Monsters Boodega pop-up, they’ll have lots of exclusives, including a Universal Monsters – Creature From the Black Lagoon 3.75″ ReAction Figure. This exclusive colorway and die cut cardback figure will retail for $15.

They’ll also have a Universal Monsters – Metaluna Mutant 3.75″ ReAction Figure exclusive colorway and die cut cardback for $15 per figure.

Then there’s the Universal Monsters – The Mummy 3.75″ ReAction Figure. SDCC Boodega Monstore Pop-Up Exclusive colorway and die cut cardback for $15 per figure.

And finally, for vinyl figures, they’ll have a they’ll have a Universal Monsters – The Wolfman 3.75″ ReAction Figure. SDCC Boodega Monstore Pop-Up Exclusive colorway and die cut cardback for $15 each.

Show your monster pride with Universal Monsters Felt Pennants. These 7″x21″ pennants feature The Wolfman, Frankenstein, Creature From The Black Lagoon, and The Mummy – for $25 each.

Prefer to show your love through pins? Super7 still has you covered with Universal Monsters Soft Enamel Pins, featuring The Wolfman, Frankenstein, The Mummy, and the Creature From the Black Lagoon – for $12 each.

[UPDATE July 2] Super7 is unleashing a Transformers – Super Cyborg Optimus Prime 18″ Figure at San Diego Comic-Con. It features a removable, clear chest plate, and will retail for $75 each. You can grab it at Booth #4945 on the show floor.

Want to get your hands on that cool Alien Coin? It comes packaged with a Alien – Hammerhead Tribute Xenomorph 3.75″ ReAction Figure for $15 each. You can grab it at Booth #4945 on the show floor.

Super7 will also have a Misfits – Fiend Glow-In-The-Dark 3.75″ ReAction Figure SDCC exclusive for $15 each. You can grab it at Booth #4945 on the show floor.

And while not exclusives, they’ll also have two debuts at their booth this year, including an Iron Maiden – Classic Union Jack 1.75″ MUSCLE Figures 3-Pack for $6 per pack, and a Planet of the Apes – Statue of Liberty Action Playset for $75. The ReAction figures are not included.

[UPDATE June 30] One of Super7’s San Diego Comic-Con exclusives — which we’re guessing will be available at Booth #4945 — is a ReAction Alien Coin.

[UPDATE June 26] Super7 has more Masters of the Universe goodness for you, including these She-Ra and the Horde Keshi Surprise boxes. The blind boxes — which will be making their debut at the Hordak’s Lair Pop-Up event at Super7’s retail location (see hours above) come with one figure and one sticker per box. Each blind box will retail for $4 per box.

But Super7 isn’t finished, with another exclusive heading to to Hordak’s lair: She-Ra v.s. Hordak ReAction 2-Pack. It will retail for $40.

[UPDATE June 25] Super7 will be bringing a Laughing Prince Adam figure, based on the viral video, to Hordak’s Lair. He will retail for $35. On July 2, Super7 announced that they will be doing online pre-orders for Laughing Prince Adam Monday, July 9 – Sunday, July 22. These orders will ship in October, and will not be for pick-up during Comic-Con. You can still purchase on-site at SDCC.