Gundam is celebrating their 40th anniversary this year, and Bluefin is celebrating with activations around the Gaslamp, and on the show floor.

On the exhibit floor, catch Gundam at Booth #3529, where you’ll have the chance to win a special lanyard, while supplies last.

At the Petco Interactive Zone, you’ll find Gundam on Thursday, July 18 – Sunday, July 21, with a Giant Gundam Booth. You can try our the latest Gundam Game, and find products, and giveaways — including 7,000 special swag bags, as well as a fan, at the information counter in the offsite “booth”.

They’ll also be hosting a builder’s workshop at the Petco Interactive Zone, where you can win a free Gunpla.

Then at the Marriott Marquis — presumably near this year’s Dragon Ball World Adventure Tour setup, you’ll find Gundam again with a big visual display of the 40th anniversary.