Mattel San Diego Comic-Con 2022 Exclusives, Signings, More

Mattel is returning to San Diego Comic-Con, to Booth #3029 and #2945, where they’ll have exclusives, special guest appearances from WWE superstars and more, product showcases, and more.

Beginning Monday, July 11, Mattel Creations will offer exclusive must-have collections from iconic properties leading up to SDCC in a “12 Days of Fandom”, which will eventually lead to a 288-hour sale of the 2022 lineup.

Also at the booth, Cryptoys, an NFT platform combining toys, gaming, and entertainment, will be partnering with Mattel to celebrate He-Man’s 40th anniversary. They’ll be giving away exclusive collectible lapel pins featuring iconic characters (including He-Man, Skeletor, and Battle Cat) at the Mattel booth.

Also at the Mattel booth, Cryptoys artists will be signing an exclusive He-Man poster on Friday, July 22 from 1pm-2pm. Fans who scan QR codes at Mattel’s booth can register to receive exclusive SDCC 2022 NFT gifts from Cryptoys when the Masters of the Universe series launches just a few weeks later.

Here’s a look at their “Fan Firsts” schedule and interactive offerings at the booth:

  • WWE Superstar Meet & Greet (Photos Only)

Thursday, July 21 / 1:15 – 2:15 PM PT (Mattel Booth #3029)

Visit the Mattel booth for a photo meet and greet with WWE Superstars! SDCC WWE collector posters will be available at the booth during the event. Limited quantities available.


  • Masters of the Universe x Cryptoys: Poster Signing

Friday, July 22 / 1:00-2:00 PM PT (Mattel Booth #3029)

Meet artists from OnChain Studios as they sign exclusive SDCC Masters of the Universe x Cryptoys posters featuring legendary characters He-Man, Skeletor, Battle Cat and more reimagined as collectible toy NFTs for the metaverse. Don’t miss picking up exclusive SDCC lapel pins at the booth all weekend long and be sure to scan a QR code to register for an exclusive SDCC NFT gift.


  • Monster High Designer Signing

Saturday, July 23 / 2:00 – 3:00 PM PT (Mattel Booth #3029)

Meet Monster High designers as they sign exclusive SDCC Monster High Voltageous Frankie Stein posters. Don’t miss exclusive Monster High lapel pins and phone ring holders at the booth all weekend long, and snap a photo with your favorite original ghouls.


  • Toys Find a Way: Behind the Scenes and Screams of Jurassic World Dinosaur Design

Friday, July 22 / 11:00 AM – 12 PM PT (Mattel Booth #3029)

With dinosaurs firmly in our world after the release of Jurassic World Dominion, the Mattel Jurassic World Design Team takes fans behind the curtain of creating the toys based on iconic dinosaurs from Jurassic World Dominion. Join the thrills with designers Rafael Bencosme, Chandra Hicks, Greg Murphy and Nikolai Dryuchin for a Q&A, first-ever product reveals, trivia and giveaways. Welcome to the Jurassic World Design Panel.


  • Masters of the Universe (MOTU) Design Panel

Friday, July 22 / 3:00-4:00 PM PT (Mattel Booth #3029)

Explore the secrets of Castle Grayskull as the minds behind the Masters of the Universe action figure line walk you through what’s next in Origins, Masterverse, MEGA and more. Hear from Damon Nee, Terence Higuchi, Sam Pak, Roy Juarez, Felipe Rojas and Robert Rudman as they detail firsthand the creative process that goes into making MOTU figures and packaging, tease upcoming releases, and answer your questions face-to-face. By the power of Grayskull!


  • Minecraft Diamond Level Design Panel

Saturday, July 23 / 11:00 AM – 12:00 PM PT (Mattel Booth #3029)

Join the Mattel Design Team and special guest Antti Meriluoto, Creative Lead Consumer Products at Mojang Studios, to step behind the curtain of the design journey and creation of the first-ever Minecraft action figure collector line – Diamond Level. Crafted with premium materials, Diamond Level is an ode to classic game play and the adult Minecraft fan who grew up with the game. To celebrate, we’re launching with an exclusive figure at San Diego Comic-Con.



They’ll also be presenting panels throughout the week, including:

  • Mattel & WWE Elite Squad Fan Panel

Thursday, July 21 / 11:15 AM – 12:15 PM PT (Room: 6A)

The Mattel WWE Elite Squad defends their title as the Action Figure champions of San Diego Comic-Con with crowd-popping WWE action figure reveals and WWE Superstar surprise guests. Join hosts Sam Roberts and Ciampa for a star-studded panel, featuring Bill Miekina and Steve Ozer from the Mattel Design team, alongside WWE Superstars Cody Rhodes and Queen Zelina!


  • Masters of the Universe (MOTU) 40th Anniversary Fan Panel

Thursday, July 21 / 3:00 – 4:00 PM PT (Hall H)

Kevin Smith (Netflix’s Masters of the Universe: Revelation TM, Harvey Award winner) interviews some of the greats from MOTU’s history, including talent and creators from each era, spanning Toys, Film, TV and Publishing. Hear why MOTU has been a pop culture sensation for four decades and get a sneak peek at what’s to come with talent, including Kevin Smith, Dolph Lundgren, Tiffany Smith, Rob David, Pixel Dan & surprise guests!

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