Comic-Con International Extends Contract to Stay in San Diego

San Diego Comic-Con is staying in the city of San Diego — for another year, at least.

Earlier this week, Forbes reported that Comic-Con International had signed the contract for an additional year, to stay in San Diego through 2025. The previous contract had been signed in 2019, to keep the convention in San Diego through 2024.

“2025 is when our contract expires, unless something happens before the convention this year. And if so, I imagine we would make an announcement during the show,” Glanzer told Forbes.

Although the San Diego Union Tribune reported the same day that Comic-Con is now contracted for another year “through 2026”, we suspect the agreement really still ends in 2025, which would match the one-year extension verbiage.

As always, one of the biggest sticking points to keeping San Diego Comic-Con in the city is hotel room rates. Comic-Con International works with the San Diego Tourism Authority to keep area hotel room rates down for room blocks for Comic-Con attendees, so that hotels cannot charge exorbitant rates for the event.

Glanzer admitted (after Comic-Con International denied in last year’s Talk Back) that some hotels have been making fewer rooms available in the room blocks, in order to charge a premium on the open market. Hotels not locked in through the Comic-Con hotel room block rate can soar as high as $1,000+ a night for the closest hotels to the convention center.

“Many of the hotels downtown have been incredibly wonderful to us,” Glanzer said to Forbes. “They’ve allowed us to use meeting space, they’ve given us huge room blocks, they’ve kept their rates very competitive. But it’s tough when those hotels offer a competitive rate and then a hotel that chooses not to be in the room block charges an exorbitant amount of money. That means the people who work with us end up losing out.”

Hotel rooms for the past two years have been increasingly difficult for attendees to get, with many having to cobble together reservations across properties.

“We’ve said this a million times, we don’t want to leave but if it gets to a point where it’s too expensive for people to stay here, we’d have to look into that,” Glanzer told the San Diego Union-Tribune. “As much as we wouldn’t want to leave, never say never.”

Tags
Scroll to Top