Hello Kitty Café Truck Celebrates 10th Anniversary with Sweet Treats, Merch at San Diego Comic-Con 2025

The all-pink Hello Kitty Cafe Truck is cruising back into San Diego Comic-Con for another year of adorable treats and collectibles — and this time, they’re celebrating not one, but two major anniversaries. You’ll find the truck parked in the Interactive Zone at Petco Park from Thursday, July 24 – Saturday, July 26 from 10am to 5pm, and Sunday, July 27 from 10am to 4pm.

This year marks Hello Kitty’s 50th Anniversary and the Hello Kitty Cafe Truck’s 10th Anniversary, and the team is going all out. Stop by for new merch like keychains, thermal bottles, mugs, tumblers, blankets, and sweatshirts — all celebrating the truck’s decade-long run. You’ll also find exclusive 50th Anniversary items, including iridescent totes and tees, plus a fresh lineup of sweet treats like special edition cookies, 5-piece macaron sets, and madeleines.

10th Anniversary Pin