Nickelodeon is once again bringing everyone’s favorite resident who lives in a pineapple under the sea back to San Diego Comic-Con. In celebration of this year’s SpongeBob Day, July 14, Nickelodeon is gearing up for plenty of exciting celebrations, including a TikTok live at 6pm, fan-favorite episodes airing all day, and a visit to San Diego Comic-Con.
While additional details are still TBA, there will be SpongeBob SquarePants activations at the New Children’s Museum in downtown San Diego beginning July 11, ahead of San Diego Comic-Con.
[UPDATE July 8]
Nickelodeon will be taking over the park across from the New Children’s Museum for an activation that is, in part, being brought to life by the Museum’s creative team. Plan on fun, potentially slimy, activities and crafts, character meet-and-greets, and interactive experiences, sure to be oozing with fun.
Before the convention, as part of Nickelodeon’s global celebration of SpongeBob’s birthday, the New Children’s Museum will be celebrating Bikini Bottom’s residents with a special, limited-time takeover full of creative activities. The takeover will run from July 11-20, when the museum itself will close for Comic-Con. Museum members also have an opportunity for early access to the Nickelodeon offsite.
At the earlier July festivities, visitors will be able to find:
- Bubble play and interactive experiences
- SpongeBob-inspired artmaking activities
- Slime Time pop-up experiences
- Jellyfish-themed sensory play
- A Museum-wide scavenger hunt
- A special Color of the Day on Loving Dragon
- Fun photo opportunities and playful surprises throughout the Museum
The Museum is open daily 9am-4pm Wednesdays – Mondays.
Museum admission is $25 for adults, or $20 for children 1+. Children under the age of 1 are free.



