Downtown San Diego Gets Wrapped Up for San Diego Comic-Con 2026

One of our favorite signs that San Diego Comic-Con is almost here has nothing to do with exclusives or panel announcements. It’s when downtown San Diego starts transforming, as giant wraps and banners begin appearing on hotels and buildings throughout the Gaslamp. Every new installation is a reminder that the convention is just days away, and the excitement is officially building.

To learn more about the process that goes into turning buildings in the Gaslamp into works of art, you can check out our SDConCast episode with KAP Media Group.

[UPDATE June 29]

Players, assemble! Wizards of the Coast have started taking over signage in the Gaslamp for their Magic the Gathering Marvel Super Heroes, which transforms your favorite Marvel heroes and villains into Magic cards. Currently, there are five signs, each depicting a different Marvel character: Black Panther, the Hulk, Iron Man, Thor, and Black Widow.

We already know there will be promo cards at the event, featuring Loki and more, but fans are definitely hoping for a repeat of last summer’s amazing offsite.

 

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