There’s no shortage of things to do and explore at San Diego Comic-Con, and you don’t even need a badge to experience much of what the convention has to offer. For years, the Interactive Zone at Petco Park has been giving attendees and locals alike a chance to experience free, family-friendly activities, shopping, food, and activations just steps from the convention center.

It returns again this year from Thursday, July 23 – Sunday, July 26 (open 10am-5pm daily; until 4pm on Sunday), in the Lexus Premier Lot next to Petco Park.

This year’s lineup includes the return of the popular Labu’Tique Shop, now transformed into the Labu’Tique Farmers Market, where fans can shop for Labubus, Squishy Toys, Jelly Cats, Needohs, and more.

We love NOODS! Noodles, that is. And popular instant ramen brand Maruchan is also making its Comic-Con debut with “MaruMart”, an immersive walk-through inspired by a Japanese convenience store. Visitors can sample Maruchan products, browse San Diego Comic-Con exclusive merchandise, find unexpected flavors, snap photos, and discover surprise giveaways throughout the experience.

Rounding out the Interactive Zone is the always-popular Hello Kitty Cafe Truck, serving up sweet treats alongside exclusive merchandise including totes, hats, mugs, throw blankets, quarter-zip jackets, and t-shirts.

Additional activations are still to be announced.