Petco Interactive Zone, the Lexus Premier Lot on the corner of Park Blvd and Imperial Ave, will once again be home to several activations during San Diego Comic-Con 2023.

Fans can stop by the FREE event, which will feature several activations throughout the week from Thursday, July 20 – Saturday, July 22 from 10am-5pm, and Sunday, July 23 from 10am-4pm. There will also be food and beverage available for purchase from themed food trucks.

On-site, you’ll find the already-announced fan-favorite Hello Kitty Cafe Truck, which will be serving up sweet treats and even sweeter merch.

You’ll also be able to stop by for a “plate-shaking collab” between Marvel and GNC. The protein and vitamin supplements company will be launching three “show-stopping” flavors inspired by iconic Marvel superheroes, including Captain America Birthday Cake, Iron Man S’Mores, and Black Panther Caramel Cookie.

Stop by to learn more about GNC’s mission of supporting the health goals for every hero, get free samples, giveaways, and you’ll also find a “strength-defying photobooth”.

Additional activations are still to be announced.