Mattel San Diego Comic-Con 2017 Exclusives [UPDATED July 14]

When it comes to San Diego Comic-Con exclusives, the cornerstones of the con have consistently been Hasbro and Mattel. With license to manufacture toys that are consistently at the top of the pop culture want list, both booths have been the craziest for many of Comic-Con’s years. To address the frenzied crowds, Mattel introduced a pre-sale system a few years ago. But there have been lots of questions about how this year’s process will work, as Mattel sold its long-standing MattyCollector mantle to Super7.

There will be a presale for several of Mattel’s San Diego Comic-Con exclusives). Just like in previous years, the pre-sale will be for on-site pick-up – and there is a limit of 3 per item per customer. Here are the hours for pick-up (and you must present your 2017 San Diego Comic-Con badge, an ID, and your order confirmation upon pick-up):

Torrey Pines rooms at the Marriott Marquis San Diego Marina (333 West Harbor Dr., San Diego, CA 92101):
July 20 – July 22, 2017, 7AM-12PM or 1PM-7PM

Pre-orders will not be shipped, and must be picked up on-site.

[UPDATED] Only six of the items (the Batmobile, Cyborg, Spider-Mobile, DC Super Heroes 2-pack, Iron Song Ghost Shell, and Cars 3 set) are available for pre-sale – any other items announced will be on-site purchase only.

For now, here’s a look at this year’s exclusives:

[UPDATE July 14]

It would appear that Mattel does indeed have some more San Diego Comic-Con exclusives on the way – but they don’t appear to be announcing them ahead of the convention.

WWE tweeted out that Mattel is bringing an exclusive that “is not only BOSS, it’s fit for a QUEEN” – and that it will be revealed on Thursday, July 20, while the convention is going on. They did offer a sneak peek look at it though:

[UPDATE June 22] 

Mattel may have another San Diego Comic-Con exclusive up for pre-sale this morning: a $25 Hot Wheels 2017 Justice League Batmobile. The vehicle includes a “rail-mounted” gun on the windshield that rotates from left to right, and Real Riders wheels. It will retail for $25, and it looks like you can actually grab it now.

Mattel has also added a 6″ Justice League Cyborg Original figure to their San Diego Comic-Con exclusives line-up. He comes suspended in Man’s World styled Mother Box packaging, and when you press a button at the base and see the action figure’s torso and left eye light up in red LED. The figure features over 20 points of articulation, and retails for $25 – and you can pre-order him now.

[UPDATE June 20] You didn’t think that was all that Mattel was bringing this year, did you? io9 has the details on a Mattel Hot Wheels San Diego Comic-Con exclusive Spider-Mobile. The 1:64-scale Spider-Mobile features real rubber tires and hubcaps emblazoned with Spider-Man’s face, and one out of every five Spider-Mobiles will actually be an entirely different vehicle: a Deadpool-customized variant called the Dead-Buggy. For the Deadpool variants, the hubcabs will feature Deadpool hubcabs and artwork that looks like Deadpool vandalized the original Spider-Man packaging. It will retail for $15, and no word yet on if there will be a second pre-sale, or if this will be only be available at Mattel’s booth.

From io9, here’s a look:

[UPDATE June 19] With just a few hours to go until their pre-sale begins, Mattel has revealed the last two mystery items in their SDCC pre-sale. If you kept asking yourself what was in the box, it’s a set of die-cast cars Disney’s latest Cars 3, per The Hollywood Reporter. The SDCC exclusive set includes Zamak Body (the raw metal foundation), Double Ransburg Body (with a special finish to make it extra glossy), and then the finished product. The set will retail for $30.

As for the other item? It’s a a Mega Construx Iron Song Ghost Shell i’m trying to figure out how to write up this info lol with accompanying Lord Saladin figure, according to IGN. The set is made up of over 400 pieces, and includes a pressure-activated blue light effect. The Saladin figure comes equipped with Iron Banner armor, an Iron Gjallarhorn weapon, and a Ghost accessory. It will retail for $40.

You can pre-order these exclusives today through Mattel’s online shop and pick them up at SDCC. There is a limit of 3 per item per customer.

[UPDATE June 15] Here’s the news you’ve all been waiting for: Mattel’s first San Diego Comic-Con exclusive this year, a 12″ DC Super Hero Girls two-pack featuring Wonder Woman and Cheetah. Wonder Woman comes equipped with a tiara, lasso, and other essentials – while Cheetah comes with her cell phone. The two-pack will retail for $45, and will be available for pre-sale through Mattel’s online shop on Monday, June 19 to pick-up on-site at the convention center.

Will you be picking up these Mattel San Diego Comic-Con exclusives? Let us know in the comments.

About Kerry Dixon

Kerry Dixon is Editor-in-Chief of The San Diego Comic-Con Unofficial Blog and the site's resident panel guru.
  • maxhdrm

    PPhhfff Meh, C’mon Mattel can’t you do better. That WW design has been out for a while so to force buyers who only want Cheetah is “cheeting” consumers. Adding a cape doesn’t make it THAT different.

  • maxhdrm

    And why on earth is her shield more like the size of a compact, geez that couldn’t block the wind.

  • Mimi

    This is from DC super hero girls cartoon. I’m pretty sure.

  • Dumplingbox

    Last year a lot of Mattel’s stuff weren’t actually exclusives.

  • TheMurci

    oh yes, it is completly different, Stacy Malibu style….

  • maxhdrm

    So wait!! I’m not allowed to pick up on Sunday? WTF it’s still a Con hello 4-day convention! why are Sunday Attendees getting the shaft. If I pre-order and I have a Con badge I sure as heck better be allowed to pick up on Sunday as well.

  • Dr. Giovanni Sensei

    Is this only an online exclusive, or can they be purchased during the convention at the Mattel booth?

  • Randy Michael

    Not impressed, after last year I am done trusting Mattel will keep it exclusive. I am a stock holder but they royally screwed their loyal fan base last year and refused to own up to it. Not again Mattel.

  • maxhdrm

    I received an email from the old Mattycollector newsletter subscription about these “exclusives” which states that it’s pre-order for pickup. No ship-outs after the show but it also doesn’t mention if any extra will be sold on site.

  • You’re in town on Saturday, aren’t you? Just swing by then and pick it up. You just need *any* Comic-Con badge, not necessarily that day.

  • maxhdrm

    Actually no. While I am driving in, I won’t be in that area until Sunday because I could only get Sunday tickets. that’s all that was left in the Epic Logic Room. This the first year I have been able to get in since my kids were born and the last year they are young enough to get in for free. I didn’t want the weekend to be a bust because so little happens on Sunday so I will be in Magic Mountain on Saturday. That’s not solidified and I thought about volunteering for Saturday for Symbiot’s booth as a family if they needed it still and then again, Hall H is just madness, plain and simple. SDCC has done so many good things preventing scalping and the badge process. Now all they have to do is restructure Hall H or at least how they give those wristbands out. 12am-1am? I’ve seen less issues on Black Friday.

  • maxhdrm

    That was the last year of MattyCollector and apparently made a lot of people mad because it was ship out only. I have noticed a lot of vendors (Mezco) started to call them “summer” exclusives vs SDCC

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  • maxhdrm

    How can you announce that pre-orders (emphasis on plural here) start June 19 but only announce one item and state that more will come in the coming weeks? Why not wait until they are all announced then do pre-order?

  • Brian M

    On the Mattel Shop page, the other items are shown. There is a Hot Wheels Cars 3, 3-pack and a Halo(?) Mega Blocks set. Price is not known yet.

  • maxhdrm

    That’s it mattel?! Wow you hit the snooze button this year. I know some will buy but not because it’s worth it but rather as a compulsive disorder and desire to collect all sdcc exclusives. Then there are those scalpers that will try and resell on eBay. As long as you can get 3 of each, sounds like mattel has loads to give unlike gentle giant and others. I am a big geeky kid but I prefer to leave the toys for the kids and get the unique stuff.

  • Suzana Nunes

    No Monster High or Ever After High in the preorder? Dissapointing.

  • Joanna Boese

    Guessing the Cleo doll may be an Amazon exclusive….

  • Jimmy Chew

    First time preordering, but I wasn’t prompted to enter my Comic Con Badge ID. Is this normal?

  • Darren

    Well maybe they will have more items, can’t imagine they need a fulfillment room for just 3 items – I guess they will have a smaller presence at sdcc this year

  • Rebekah R. Ganiere

    So are there no monster high doll exclusives this year?

  • Roni

    Yes. You will just show your badge at pick up.

  • danielgzzc

    Pre-order (via paypal) the Destiny exclusive only to be discriminated by my billing address since it is outside the US. My order got cancelled. Called Mattel and explained this is a Pick-up onsite. They say there is nothing they can do. They say: They are sorry for the disappointment this may cause.

  • Jason C

    Why is there two different kinds of packaging for the Spider-Mobile, a new and an old style?

  • raybdc97

    Lots a folks are still angry at that. And when you throw in the fiasco at the pick up line (3hrs) when you could have sat home and had them sent right to your house…the cloud of nerd rage still lingers.

  • sdrob

    More items announced after the presale that weren’t available for presale….shocking. For anyone who participated in the presale, have fun standing in 2 lines now if you want anything else Mattel will provide. Same as last year…..what’s the point of a presale if you only offer a few of the items. Stand in the main line and you get everything.

  • raybdc97

    ummm….I don’t get it…so presale folks have to wait in 2 lines to get everything?…or will the presale items NOT be for sale at the floor booth???

  • sdrob

    Guess Mattel learned some lessons finally and are actually starting to presale more of their items…. if they presale ALL of their items, then it makes sense, otherwise might as well just wait in their main line and save a trip. Btw, Mattel’s presale pickup lines are the 2nd longest line I’ve ever waited in before to get something. They need to improve their distribution method (takes like 3-5 minutes per person).

  • Chris

    I pre-ordered and received an email confirmation that stated it would ship. Assuming that is just a limitation of the check-out system? Will i ever receive anything that says it is pickup only?

  • Akiba4tN8

    Hope things go smoothly this yr for ppl who pre-ordered, last yr was a fiasco. I was like 10th in line, took over an HOUR-and-a-HALF to finally get all my stuff. They started 30-45 min late too. Frustrating but somewhat worth it cuz I pre-ordered a ton of stuff, but w/ only 6 for pre-order this year and such a weak assortment? Not worth it for me ?

  • Shang

    Try reordering and make your mailing address someplace in the US like the address of where SDCC is being held.

  • maxhdrm

    Weeellll WWE said it all..worthless. That’s not something I’m rushing for.

  • maxhdrm

    I found through research that Mattel is discontinuing the Ever After High series and that this could be the last year for Monster High as well. This was through a lot of bloggers who went to Toy Fair 2017 but nothing from the official press room of Mattel. I take it with a grain of salt but it could be why we aren’t seeing any exclusives. Pictures for a new line called Enchantimals have surfaced produced by Mattel.

  • maxhdrm

    I found a Cleo/Ghoulia two-pack Mattel-shop exclusive but nothing for amazon that is current.

  • maxhdrm

    I love how the issue they items off-site so as not to crowd the convention but yes, why offer only part of the items instead of all?…Oh….wait….marketing. They are hoping you come back more than once and purchase more than once. Remember they are a TOY company after all. Sure its us adults buying but from a demographic view (theirs not ours) we aren’t necessarily their target audience. They want us to buy for our kids.

    That’s why I liked the Mattycollector items because the demographics on THOSE items were indeed the adult collector.

  • maxhdrm

    Speaking of Mattel, after all that pomp and circumstance of Closing MattyCollector, I receive a newsletter (from the old mattycollector subscription address of all things) announcing Coming Soon: THE MATTEL VAULT. Their tagline reads “your one stop shop for all your collecting needs” and they show old pics of She-Ra, Filmation He-Man and other items. So who knows. Maybe that is why Super7 couldn’t secure The Thundercats for production.

  • Omer Hasa

    so i guess WWE exclusive is Charlotte Flair/Sasha Banks

  • Joanna Boese

    That’s what I figured the fancy one was…

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  • Michael Fahey

    Enchantimals is a semi-spinoff from Ever After High, basically a full line of the animalistic pixie dolls they released last year. Monster High’s big things this year at Toy Fair was a figure of Dracula, a wierd foresty line and kid sisters, none of which have surfaced yet.

  • Wyatt Beaty

    But she’s got a hat!