The Shruggie Awards of San Diego Comic-Con 2017 – Winners

San Diego Comic-Con was filled to the brim this year with a lot of amazing things – including panels, exclusives, offsites, and so much more.

We’re excited to launch our first ever The Shruggie Awards, which, despite the name, is not celebrating the “wtf-ness” of the convention (though there’s plenty of that to go around as well!). No, these are the best of the best (and okay, one of the worst) things about the convention – and now, after letting you vote, we’re excited to announce the winners!

The Best Panel at San Diego Comic-Con 2017: Psych

The Psych-o’s pulled it out! For fans of Psych, the Ballroom 20 panel felt like the homecoming that the series deserved. And, given that series creator Steve Franks announced he hopes to keep making more Psych movies (because we can’t have the last one be with minimal Tim Omundson!) – hopefully we’ll be seeing a lot more of our favorite psychic detective series.

The Best Panelist at San Diego Comic-Con 2017: John Barrowman

Any time there’s a panel with John Barrowman on it, you can put money on the fact that he will be the most entertaining person in the room. Barrowman was on three panels all week – including his semi-annual Anything Goes with John Barrowman spotlight panel, Syfy Hosts The Great Debate, and Legendary’s Cursed panel – but our personal favorite goes to The Great Debate. If you missed Barrowman singing his own lyrics to Star Wars, you missed out.

The Best Offsite at San Diego Comic-Con 2017: Conan

Conan returned to San Diego Comic-Con for the third year – and it still continues to be both one of the hottest tickets in town, as well as insanely entertaining. Attendees at the tapings are treated to interviews with special guests without having to camp out for Hall H, as well as a free exclusive SDCC Conan Funko Pop!. It doesn’t get better than that.

The Best VR experience at San Diego Comic-Con 2017: Blade Runner 2049

VR continues to be all the rage, and Blade Runner 2049 created the best experience at the convention. While we didn’t personally go through the VR portion of the massive, immersive offsite (but we did go through the non-VR side, which you can read about it here) – we still felt like we were in the movie. Those who went through the full experience, complete with VR, have been raving about it ever since.

The Best Booth at San Diego Comic-Con 2017: Toddland

Toddland proves that you don’t need a Marvel-sized budget to have a big impact on the show floor. This year, they doubled the fun (and offerings) by having two sections to their booth, featuring a Bob’s Burgers restaurant with Bob’s SDCC exclusives on one side, and a Family Guy yard sale with Family Guy SDCC exclusives on the other. This is a company that gets how both Comic-Con attendees and fans think, and we’re all the better for it.

The Best Exclusive at San Diego Comic-Con 2017: Funko Pop! (Any or All)

Is there any company that has more exclusives than Funko? But it’s not just about quantity – the company also consistently releases the best, most sought after exclusives both on the show floor and off. Whether what you really wanted was at their booth, at the Pop! Up Shop, at Conan, or somewhere else – odds are high that you had at least one of their exclusive Pop!s on your must-buy list.

The Best Merchandise (Non-Exclusive) at San Diego Comic-Con 2017: Something I Bought That Was Really Cool

San Diego Comic-Con isn’t just about exclusives, no matter how much it can feel like that at times. No, there’s an amazing collection of artists, creators, writers, and more all over the show floor – as well as companies offering some of the coolest merchandise this side of the galaxy. No matter what you bought, we’re sure it was amazing, and we’re probably jealous.

The Best Swag at San Diego Comic-Con 2017: Conan Pop!

Two of our previous winners, Conan and Funko Pop!s, combine to create the best swag of Comic-Con: the free Conan O’Brien Funko Pop!s, which are given out for free at the Conan tapings. This year’s designs saw host Conan O’Brien re-imagined as The Flash, a Jedi, a Whitewalker, and as Spider-Man.

The Most ¯\_(ツ)_/¯ Thing About San Diego Comic-Con 2017: Line Management

Of course, with every good thing, there must be a little bad – and this year’s true ¯\_(ツ)_/¯ winner (and not in a good way) goes to Comic-Con International itself, for its line management. Things reached an all-time low this year, with the line just to get inside on Thursday reaching 2-3 hours at one point in the morning, the lines for the ticketed exclusives and signings continuing to be nothing but chaos all week, and then, of course, whatever happened with the Saturday Hall H line. If there’s one silver lining here, though, it’s that CCI can no longer ignore at least the Hall H line, as they worked swiftly to provide a solution (even if you don’t agree with it). Will they even bother trying to improve the rest of the terrible line management in 2018, though?


About Kerry Dixon

Kerry Dixon is Editor-in-Chief of The San Diego Comic-Con Unofficial Blog and the site’s resident panel guru.

  • Tairuhbhuki

    If anything they should limit the amount of strollers. On one day I saw a family composed of a Mom (pushing a small child in a stroller) their 7 year old (pushing another small child in a stroller) and the Dad right behind them (pushing another small child in a stroller).

  • James Mangapit

    Toddland had an amazing booth. Only thing I hated was the line management. Kinda reminded me of how Funko use to run their booth couple years ago. Line capped and they would let a couple people in at a time. CCI security would tell you to keep moving and what not because it was a fire hazard. So literally had to look around and run in when line was opened. What kinda irked me was I had to do this even though I pre-ordered stuff online. By the time I got in line, my size was out (even though I pre-ordered) so, now the company is mailing it to me. That’s my shruggie for the day.

  • Adam Ardis

    Every booth pulled the ‘line capped’ thing this year. Outlander was especially frustrating as they would give out tickets randomly or if you begged them for long enough.

  • thepuffytaco

    The lack of use of the RFID is the real shame of the convention.
    Having people tap to enter the building, tap to leave the building to get in line for ‘Everything Else’ stuff and then finding out that people who did neither are already in line? Why not check who properly tapped – anyone who didn’t is a cutter and therefore should be kicked.

    Anyways, the line management wasn’t the worst. The terrible line volunteers who just shrugged their shoulders or were not empowered to put their foot down for cutters. In addition to the couple who sought to blame companies like Funko for the reason why the line issues occurred.

  • maxhdrm

    I think they should have had rfid readers separate from the convention floor just for the lottery system(s). Perhaps next year they will just have everyone enter from the exit into the lottery ticketed areas. Better yet, JUST DO EVERYTHING ONLINE PEOPLE!!!!

    in escapes me at the lack of level of cooperation between CCI and vendors to forego nasty lines and the crustacean mollusc line jumpers that grow out of said nastiness because neither is willing to be a true “partner” in this experience for the sake of civility. It’s real simple. Sell the autographs online ahead of time just Like WizardWorld, ECCC, E2C2 & Hereosfanfest. All these smaller but movie stardom riddled conventions have the organization down to a science. Mattel had theirs down to science too. Hasbro, Funko and any other mob-generating vendor could easily be accommodating to the consumer by using this new fangled thing called eCommerce. Ya know, the same online process you ALREADY have on your website(s)?!

    These other conventions sell the autographs/photos ahead of time and cease if they reach a limit listing them as “sold out” Heck Heroesfanfest is only in its second year and they already are far more organized than SDCC. There really is no excuse outside of the fact that CCI enjoys the pandemonium. Let’s bring back the fun of this convention not the AcidReflux, Stress & Anger.

    Rfid Hall H. Raffle it off online and have it mailed with the badges or pick up at the show. This aids in crowd control and completely wipes out the necessity for overnight crowds. This allows for a reduction of security, clean up crews and everything else that goes along with it. What’s wrong CCI, don’t want to save money or forego a injury lawsuit that could derail all of this anyway? I love this convention but honestly think many of the elders for CCI need to be fired in lieu of a few from the fan base that have better ideas than they have.

  • maxhdrm

    Yeah, The hall H line produced counterfeit wrist bands in what, only its second year implementing? definitely pointing to an inside job. Rfid the poop out of everything otherwise CCI, you’ll always be behind the curve not in front.

    Agree with Bladerunner. Best out of ALL the outdoor stuff with many being just MEH. Don’t agree with Conan. How do you pre-sell tickets (get on a waiting list) for a Saturday taping only to have it cancelled (along with everyone on that list) in favor of a second thursday showing? I get he doesn’t work on the weekends but C’mon!! don’t set it up if you know it’s not going to happen.