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Hasbro SDCC Exclusives 2014 [UPDATE July 10]

One of the most intense experiences at Comic-Con each year is the battle to get a rare spot in the Hasbro line. Last year it was reported from a number of our vendor friends that the line was capped for Hasbro in under 30 seconds on Preview Night. Yes, you read that correctly — 30 seconds. With Hasbro having some of the highest resale value of any SDCC exclusive, so it goes without saying that Hasbro is going to be one of the most popular spots this year as it is again the intersection of some of the most popular fandoms.

Whether you’re hunting Star Wars, Transformers, G.I. Joe, My Little Pony, Marvel or a number of other awesome items, Hasbro is the booth that is going to get your attention. Just remember if you want any of these awesome items, you’ll most likely need to forego a day in Ballroom 20 or Hall H to achieve it and even then it may not happen.

Over the next several weeks, Hasbro will be unveiling all of its SDCC exclusives for 2014, and we’ll update as soon as new exclusive items are announced.

With that said, let’s see what Hasbro has in store for SDCC attendees this year:

[UPDATE July 10] We’ve been asked a lot by our readers, “when will a Magic: The Gathering exclusive be announced?” Well, thanks to Hasbro and USA Today, the wait is no more. Behold, the NERF Garruk’s Axe:


The axe comes with “six limited-edition, alternate-art Planeswalkers Magic cards illustrated by comic-book artist Jae Lee”, according to the post on USA Today. The set will sell for $110.99 at the HasbroToyShop booth, with a limited number available online after the convention.

It was also mentioned artist Lee will be doing a signing at the Hasbro booth on Saturday July 26 from 9-10am.

Now will be a good time to brush up on your Hasbro exclusive hunting strategies – check out the video from Shawn “The Con Fluence” Marshall to improve your odds of picking this up. And, stop by our Enchantment Under The SDCC 2014 reader party for a chance to win a HasbroToyShop VIP pass, which gets you no-wait access to the booth to purchase your exclusives.

[UPDATE July 8] We’ve been waiting for awhile something to really blow us out of the water from Hasbro, and what MTV has just exclusively announced may just be it – a ROM: The Space Knight toy robot, based on the original robot ROM created in 1979 that, in the words of MTV, “kind of sucked just a little bit”. However, when ROM got a tie-in comic from Marvel, its sales skyrocketed – until in 1986, when Marvel’s rights to ROM ran out. Now, thanks to Hasbro, ROM is back.

Hasbro’s Mighty Muggs line is getting a ROM The Space Knight figure available at San Diego Comic-Con, with a limited number available online after. The non-articulate 5.5 inch robot will run only $22.99. From the MTV page, here’s the description:

(Ages: 6 & up/ Approx. Retail Price: $22.99/ Available through or Booth #3329 at Comic-Con International in San Diego)
Celebrate the 35th anniversary of the iconic ROM THE SPACE KNIGHT toy with this special edition MIGHTY MUGG! Since the release of the original Parker Brothers toy in 1979, ROM THE SPACE KNIGHT has built a devoted following, and now toy fans will be able to purchase the first MIGHTY MUGG ROM THE SPACE KNIGHT figure, featuring 5.5 inches of 100% recycled awesome! Following the convention, a limited number will be available on



You can find additional photos and information on MTV’s page.

[UPDATE June 28] Integrity Toys, which products the Jem dolls for Hasbro, has posted some additional details about the doll on the company’s Facebook page. The Rockin’ Romance Jem doll, complete with a doll stand and certificate of authenticity, will be available for $139.99 at the Hasbro Toy Shop Booth #3329.

You can find more information, including additional photos, on Integrity Toys’ Facebook page.

[UPDATE June 27] For those of you asking for a Jem exclusive this year, the wait is over. Yahoo TV has the first look at the SDCC 2014 Rockin’ Romance Jem:


The Rockin’ Romance Jem, an update to an ’80s doll which was never released, stands 12.5 inches tall and comes with accessories in a “commemorative-edition retro pack” with a “mirrored outer box”.  No price was listed in the reveal, however the article does state this will also be available via after the convention. Check out the article on Yahoo TV for more details on the exclusive.

[UPDATE June 25] We were told at Toy Fair back in February there would be My Little Pony exclusives at Comic-Con this year, and fans have patiently waited for months to see them. Finally, Hasbro announced two MLP SDCC exclusives, via USA TODAY.

MLP Mane-iac Mayhem Pony
MLP Mane-iac Mayhem Pony via USA TODAY
MLP Equestria Girls Mane-iac Mayhem Doll
MLP Equestria Girls Mane-iac Mayhem Doll via USA TODAY

The My Little Pony Mane-iac Mayhem Pony comes with sidekick Spike the Dragon and will sell for $49.99. The Equestria Girls Mane-iac Mayhem Doll will go for $29.99. You can check out the details on USA TODAY.

[UPDATE June 24] io9 has the exclusive on the latest SDCC merch from Hasbro, and it’s the last one from the Transformers line for 2014. The Kreon Class of 1984 set includes “30 classic G1 Autobots and Decepticons in SD form, with extras including ’80s must-haves like a boom box, floppy disk, and a mullet.” The set will sell for $59.99 at the HasbroToyShop booth, with a limited number available online after the convention.

Below is a picture of the set, but check out the post at io9 for more pics on the individual characters and additional details on the set.

"Kreon Class of 1984" SDCC Exclusive, via io9
“Kreon Class of 1984” SDCC Exclusive, via io9

via io9

[UPDATE June 19] If  you thought Hasbro was done with Transformers exclusives for this year’s SDCC, think again. Ahead of Botcon, IGN has the exclusive reveal on the next Hasbro exclusive: the Transformers Dinobots Action Figure Collection.

Transformers Dinobots Action Figure Collection SDCC Exclusive, via IGN
Transformers Dinobots Action Figure Collection SDCC Exclusive, via IGN

The set features the Dinobots in their Generation 1 glory from the 1980s, Included in the set is “Voyager scale Grimlock and Deluxe scale Snarl, Strafe, and Dinobot Slug in all of their black and gold prehistoric glory,” and special packaging that “converts into the Autobot Ark and Mount St. Hilary from the G1 animation”.

The set will run $159.99 at the HasbroToyShop booth, #3329. Take a look at the IGN post for more pics and description.

[UPDATE June 4] We now have official high resolution images and a description of yesterday’s Transformers ‘Knights of Unicron’ reveal.

Here’s the official description:


(Ages: 8 & up/ Approx. Retail Price: $184.99/ Available through or Booth #3329 at Comic-Con International in San Diego)

In honor of the 30th anniversary of the TRANSFORMERS brand, this Special Edition set presents your favorite TRANSFORMERS characters as you’ve never seen them before—as hard-rockin’ robots in the universe’s greatest band, the Knights of Unicron! The four Deluxe Scale rock god action figures—OPTIMUS PRIME, MEGATRON, SMOOTH JAZZ and SOUNDWAVE—each feature glam rock deco, metal band hair, and the titanic egos that once tore them apart.  Also joining the tour are LASERBEAK, who converts into a note-shredding electric guitar and RATBAT, who converts into the funkiest keytar this side of CYBERTRON.  The entire set is packaged in an amazing “roadie case,” including special edition posters, stickers, and tell-all history booklet depicting the hardest-rocking band in the history of CYBERTRON! Following the convention, a limited number will be available on

[UPDATE JUNE 4] Entertainment Tonight’s website, ETOnline, has exclusively unveiled the next Hasbro set of exclusives, and they rock. Literally. Hasbro will be bringing a set of six Transformers to the convention, in a Special Edition ‘Knights of Unicron’ set. All six figures – Optimus Prime, Megatron, Smooth Jazz, Soundwave, Laserbreak, and Ratbat – are transformed into “hard rockin’ robots in the universe’s greatest band, the Knights of Unicron”, according to the ETOnline write-up. Laserbreak converts into a “note-shredding electric guitar”, while Ratbat takes on the shape of the “funkiest keytar this side of Cybertron”.  The packaging resembles “roadie equipment”, as well as special edition posters, stickers, a concert ticket, All-Access VIP pass, and a tell-all history booklet.

Here’s a look at the figures, from ETOnline:

A look at the figures and packaging of the Knights of Unicron set.
Smooth Jazz and Ratbat.

The set will be available for $184.99. You can view more photos on ETOnline’s website.

[UPDATE MAY 28] Hasbro has now released high-resolution photos of the second and third set of Hasbro’s SDCC 2014 offerings, that were originally exclusively revealed by USA TODAY.

The first is a new set of Marvel Legends Infinite series 6-inch figures, based on the Marvel storyline The Thanos Imperative, this summer. The set will be priced at $99.99, and will include the Inhumans Black Bolt and Medusa, Gladiator, Blastaar, and Star-Lord. The item will also be available at “global conventions” in California and Asia.

“The Thanos Imperative” Marvel Legends Infinite series: The battle to save the universe is on, and this ragtag alliance of interstellar heroes is just the bunch to save the day! Based on the cosmic Marvel Comics story THE THANOS IMPERATIVE, this special edition collection features five exclusive 6-inch-scale MARVEL LEGENDS INFINITE SERIES figures—BLACK BOLT, STAR LORD, BLASTAAR, MARVEL’S MEDUSA and MARVEL’S GLADIATOR. The cosmic favorite come in a special-edition package designed to look like the GALACTUS ENGINE, the ultimate weapon from THE THANOS IMPERATIVE. Following the convention, a limited number will be available on

Galactus PKG 2
“The Thanos Imperative” Marvel Legends Infinite series
Galactus PKG
The packaging.
Galactus 6-Inch Figures
The figures in the Thanos Imperative Legends series

Additionally, Hasbro will be offering another pack of 3 3/4 inch figures from The Infinity Gauntlet, and features Nebula, Starfox, Mistress Death, and the cosmic villain Thanos, who comes equipped with his own Infinity Gauntlet. Also included in the pack is a wearable foam Infinity Gauntlet glove, for fans to try for themselves. The set is priced at $74.99.

The Infinity Gauntlet series: Based on the classic Marvel Comics cosmic story THE INFINITY GAUNTLET, this special edition pack is your chance to wield the mightiest weapon in the universe! The set includes four exclusive 3.75-inch MARVEL INIFINITE SERIES action figures—THANOS (w/ INFINITY GAUNTLET), MISTRESS DEATH, MARVEL’S NEBULA and MARVEL’S STARFOX. Plus, continue the action with the included wearable foam Infinity Gauntlet glove, a role-play replica of the reality-controlling artifact! Following the convention, a limited number will be available on

Infinity Gauntlet PKG
The packaging on the Infinity Gauntlet pack.
Infinity Gauntlet with Figures
The Infinity Gauntlet with figures

[UPDATE MAY 5] Entertainment Weekly has exclusively revealed our first look at Hasbro’s San Diego Comic-Con offerings, and just like last year, our first glimpse is from Hasbro’s Black Series collectibles line. For 2014, Hasbro will be bringing a Black Series Jabba the Hutt (which, for the record, we called in our Toy Fair recap). This 6-inch figure also comes complete with a hookah and his “cackling, diminutive sidekick Salacious Crumb”. The box features some Huttese – and what looks like enough room to place last year’s Comic-Con exclusive Black Series Han Solo in Carbonite. The Star Wars The Black Series Facebook fan page is reporting that the retail value for this exclusive will be $64.99 – so start planning now.

Here’s a look at the figure and the packaging, from Hasbro:

Our first Hasbro exclusive is this Jabba the Hutt Black Series figure.
Our first Hasbro exclusive is this Jabba the Hutt Black Series figure.
The inside packaging.
The inside packaging.
The back packaging.
The back packaging.
The front packaging.
The front packaging.

No word yet on if the figure will be later available for sale on Hasbro’s site, but we’ll update with more details once we have them.

What do you think will be Hasbro’s hottest item this year? Let us know in the comments.

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