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The Hard Rock Hotel Joins the ‘Suicide Squad’ for San Diego Comic-Con

Suicide Squad is taking over 6,000 square feet of the Hard Rock Hotel, to transform it into the infamous Belle Reve penitentiary, home to the “worst of the worst”. Here, you’ll be able to enjoy a virtual reality experience to fight alongside Squad members, get your own Suicide Squad tattoo at Harley Quinn’s tattoo parlor (and you can read about the same tattoo parlor’s setup at SXSW), and take special photo-ops in a recreation of one of Belle Reve’s jail cells.

Samsung will help bring the film to life by transforming the Samsung Experience into a real-life Suicide Squad experience. The Belle Reve penitentiary, the high security prison in which the Suicide Squad themselves are held, will be recreated in the space and fans will have the chance to take part in immersive film-themed experiences, such as getting a custom tattoo in Harley Quinn’s tattoo parlor.

Attendees will have the option to ‘Join the Squad’, an interactive feature which enables them to create their own Suicide Squad character and generate a short video of themselves to share on their social channels. Fans can then create their own personalized skulls using the icon generator to live print them on their own exclusive t-shirt. In addition to the exclusive VR content debuting at Comic-Con, cast members will make an appearance in the space.

The offsite will be open Thursday – Sunday from 10AM-7PM.

[UPDATE #1] While we still haven’t seen the interior for the Belle Reve, the exterior is a bit disappointing — with only a portion of the wall space being utilized for branding. There’s still time for that to change, though. Parks and Cons got a closer look on day two:

[PREVIOUS] Preparation for the event is currently underway, and Shawn Marshall of Parks and Cons snagged some photos of the paintwork and prison walls going up:

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