Since 2008, Icon Heroes has been producing high-quality, officially licensed collectibles spanning some of pop culture’s biggest franchises. More recently, the company launched their own brand Jiu Jitsu Combat Creatures, the world’s first Brazilian Jiu-Jitsu-inspired action figure line, sculpted by the legendary Four Horsemen Studios.

This year at San Diego Comic-Con, they’re melding nostalgic brands and new, exciting lines, as they transform Booth #4344 into KB Toys.

[UPDATE June 29]

For their first exclusive, Icon Heroes is introducing the newest character in the universe of their Jiu Jitsu Combat Creatures: The Ringmassster. This mysterious mastermind behind the arena measures 7″ tall and features full articulation, a premium soft goods sleeveless fabric gi, two interchangeable heads, eight interchangeable hands, a ceremonial spear, and two mysterious scrolls.