From it’s humble beginnings in Los Angeles in 1945, Mattel has grown into a behemoth of a toy and entertainment brand that has delighted generations of players and collectors. With its diverse and engaging lines, including Barbie, Hot Wheels, and many more, Mattel has managed to weather any storm in the toy market, and has grown to become the world’s second largest toy maker.

At San Diego Comic-Con, Mattel is always one of the hottest destinations on the show floor. Their line-up of fan-favorite franchises like Monster High, WWE, and Jurassic Park capture the imagination of pop culture enthusiasts with a presence that features immersive booth displays, engaging activities, and sought-after exclusives.

Hot off the heels of the 2026 Masters of the Universe feature film, the Mattel booth will be hosting a Skeletor Cosplay Pose-Off on Saturday, July 25 at 10:45am. All eras and ages of Skeletor are welcome to come strike their very best menacing pose. Whether you’re channeling the “Discs of Doom” version, the dimensional-crossing OG blue-skinned baddie, or even the recent gym-bro version, you’ll want to come compete for eternal bragging rights during San Diego Comic-Con.

Now, let’s dive into their exclusives:

[UPDATE June 17]

Girls just wanna be San Diego Comic-Con exclusives.

Mattel is paying tribute to one of the most rockin’ partnerships in wrestling history with its WWE Rock ‘n Wrestling Connection 3-Pack, which celebrates the 1984 moment when “Rowdy” Roddy Piper™ interviewed pop star Cyndi Lauper™, Captain Lou Albano™ crashed the conversation, and chaos ensued.

All three figures are featured in this SDCC exclusive set, which marks the first-ever Cyndi Lauper action figure and recreates the trio as 6.5″ scale figures with more than 25 points of articulation and Mattel’s TrueFX facial detailing. Lauper comes with an alternate head sculpt and two additional pairs of hands, while Piper also comes with two additional pairs of hands, and Albano gets one extra pair of hands. The set also includes soft good s clothing and gear.

The entire set is packaged inside a premium box designed to resemble a vintage 1980s television, like it stepped straight from the era that inspired it. You can get it at their booth (procedures still TBA) for $80 during San Diego Comic-Con, with limited quantities also available through Mattel Creations online.