Marvel is back, and they’re going bigger than ever at San Diego Comic-Con (even though it’s a D23 year! Insert eyeroll here). They’ve got everything from Hall H panels to towering giant heads, exclusives, and more.
Marvel will once again have two booths on the Exhibit Hall floor at Booth #2329 and Booth #2519. Booth #2329 will be home to the AvengerZ Gift Shop, where fans can shop exclusive pins, variant comics, and a discounted Marvel Unlimited gift bundle. We’re always thrilled when they announce they’re selling exclusives… maybe just show us the goods before the convention starts, Marvel? Maybe?
Heroes & Villains will also offer daily exclusive T-shirts alongside Marvel apparel and accessories, while Marvel’s Wolverine fans can stop by Booth #2329 for a dedicated photo opportunity and pick up Wolverine claws and a copy of the prequel comic written by narrative director Walt Williams while supplies last. The first 50 visitors to the booth each day will also receive a special Marvel gift.
Here are the times for the annual cosplay meetups:
Thursday, July 23 — Avengers Cosplay Meet-Up
- Start time: 11:30 a.m.
- Check-in: 11:20 a.m.
Friday, July 24 — X-Men Cosplay Meet-Up
- Start time: 11:30 a.m.
- Check-in: 11:20 a.m.
Saturday, July 25 — Super Heroes vs. Villains Cosplay Meet-Up
- Start time: 11:30 a.m.
- Check-in: 11:20 a.m.
Sunday, July 26 — Kids Cosplay Meet-Up
- Start time: 11:30 a.m.
- Check-in: 11:20 a.m.
Marvel’s presence extends across the convention floor as well. LEGO is showcasing new Marvel sets at Booth #2829, while Hasbro will offer several Marvel Legends SDCC exclusives at Booth #3213. Topps is debuting its 2026 Topps Mint Marvel collection at Booth #2913, including three Comic-Con exclusive original art cards by Ian McDonald featuring Spider-Man, Hulk, and Punisher.
Outside the convention center, the Magic: The Gathering | Marvel Super Heroes is offering a fan experience, which you can read about over here.
Marvel Games will also take over the Marriott Marquis San Diego Marina with playable demos of Marvel Rivals, MARVEL Future Fight, MARVEL Tōkon: Fighting Souls, and Marvel Contest of Champions, plus exclusive giveaways, developer appearances, and live tournaments.
Fans can also cool off with a Madripoor Sunrise Slushie at the Omni Hotel Lawn and snap a photo with a towering Proto-Sentinel Head.
Here’s the full panel lineup:
Thursday, July 23
Marvel’s Wolverine — Deep Cuts (11:15 a.m. – 12 p.m. PT in Hall H)
We’re not just scratching the surface; we’re cutting through it. Insomniac Games’ creative director Marcus Smith, game director Mike Daly, narrative director Walt Williams, and project director Jess Reiner-Reed are joined by actors Liam McIntyre (Wolverine) and Krizia Bajos (Jean Grey), along with executive producer Eric Monacelli from Marvel Games, to unveil exciting new details from the highly anticipated Marvel’s Wolverine on PlayStation 5. Get a behind-the-scenes look into the game’s story, characters, and exclusive never-before-seen content.
MARVEL Tōkon: Fighting Souls — Behind the Battle (12-12:45 p.m. PT in Hall H)
Step into the arena with MARVEL Tokōn: Fighting Souls. Moderated by fighting game commentator and streamer Sajam, game producer Takeshi Yamanaka (Arc System Works), localization director Amber Seitz (Arc System Works), and senior product development manager Michael Francisco (Marvel Games) take you inside the making of the game and the creation of MARVEL Tokōn’s place in the Marvel Universe. The development team is joined by Mike Deodato (Marvel Comics Artist & Knights of Doom Illustrator) and voice actor Josh Keaton (Iron Man and Spider-Man) to showcase behind-the scenes-looks and surprise announcements you won’t want to miss.
Marvel Comics: Avengers Armageddon (1:45-2:45 p.m. PT in Room 6A)
Armageddon is here! The Red Hulk has conquered Latveria and has his sights set on world domination. Only the Avengers can stop him… but at what cost? Join us for a special discussion about Avengers: Armageddon and breaking news about the blockbuster event set to usher in a new era of Earth’s Mightiest Heroes. Plus — attendees who survive until the end will receive an exclusive copy of Avengers: Armageddon #2 with a secret new cover by Chip Zdarsky, teasing the future of Earth’s Mightiest Heroes.
Marvel Rivals: Meet the Cast (6-7 p.m. PT in Room 6BCF)
Marvel Rivals is dominating the gaming world with explosive action and an ever-expanding roster. Now, meet the phenomenal voice talent bringing your favorite heroes to life! Join Erik Braa (Moon Knight), Brittany Cox (Angela), Bill Millsap (The Punisher), Laura Post (Emma Frost), Hakeem Ysaguirre (Cloak), and Lenore Zann (Rogue) for an exclusive, high-energy Q&A. Better drop your Vanguard and secure your seat — you won’t want to miss this!
Friday, July 24
Marvel Rivals: Ignite the Summer! (10:15-11:15 a.m. PT in Room 6BCF)
Go behind the scenes of Marvel Rivals in this exclusive panel featuring creative leaders from NetEase Games and Marvel Games. Hear from Dino Ma (art director), Weitai Luo (principal environment artist), Zhen Li (principal 3D character artist), Peilin Zhong (lead character concept artist), Yachen Bian (marketing lead for Marvel Rivals), Jinghua Duan (lead narrative designer), and Donger Gan (narrative designer), alongside Marvel Games team members Danny Koo (executive producer), Dakota Maysonet (creative development manager), and Dan LaDuca (senior art director). Get an inside look at the visual and narrative design behind the game’s latest content, including the Hellfire Gala, Summer Special, and more, with fresh insights, creative reveals, and exclusive new announcements fans won’t want to miss.
Marvel Comics to Screen: X-Men ’97 (2:15-3:15 p.m. PT in Room 6A)
To me, my X-Fans! Join the creative team behind Marvel Animation’s X-Men ‘97 along with special guests, for a deep dive into X-Men ’97 Season 2! Featuring insider insights, special anecdotes, and hints of what’s to come, this panel has something for every Marvel fan, including a special giveaway comic at the end of the presentation.
Marvel Comics: Next Big Thing (3:30-4:30 p.m. PT in Room 6A)
The biggest comics panel of the weekend is here as the world’s mightiest comics creators take a look at the future of Marvel Comics. From Amazing Spider-Man #1000 to Infernal Hulk, DNX to Queen in Black, the Marvel Universe has never been busier or more dangerous for our heroes. Find out what else is coming down the line in this can’t-miss panel! Make sure to stay until the end of the discussion to score an extra special giveaway fans will not want to miss.
Saturday, July 25
Marvel Comics: Midnight Universe (1:45-2:45 p.m. PT in Room 6A)
The light had its turn. Join us as we remove the cloak of secrecy around Midnight, the terrifying new Marvel Comics universe full of monstrous incarnations of the world’s biggest heroes. The writers behind this terrifying new creator-driven initiative are here to reveal all you’ll need to know. And stick around to the end if you dare so you can be among the first in the world to walk away with an exclusive black and white ashcan edition preview of the Midnight Universe.
Marvel Fanfare (3-4 p.m. PT in Room 6A)
Take a behind-the-scenes trip through House of Ideas storytelling, including insider insights and unheard comic book anecdotes behind upcoming and past projects. Take a dive into the history of your favorite Marvel Comics storylines in this special panel built for fans, by fans. And be sure to stay until the end for the exclusive giveaway comic book!
Marvel Studios Hall H Presentation (5:30-6:30 p.m. PT in Hall H)
Join Marvel Studios, alongside special guests from across the Marvel Cinematic Universe, for an exclusive look at what’s next.
