What’s Your Passion Jewelry San Diego Comic-Con 2024 Exclusives [UPDATE July 20]

What’s Your Passion Jewelry is returning to San Diego Comic-Con, to dazzle attendees with this year’s line-up of exclusives and debuts. Attendees can expect high-quality jewelry, pins, and more, for many of their most beloved franchises, including Care Bears, AMC’s The Walking Dead, Neopets, Dragon Prince, and more still to be revealed.

Each piece is crafted with exquisite detail, and is the perfect opportunity to show off your fandom, and available at Booth #1021.

[UPDATE July 15]

Where does your allegiance lie? Let the world know with these officially licensed pieces for The Walking Dead from What’s Your Passion Jewelry, available at San Diego Comic-Con booth #1021.

[UPDATE July 11]

Celebrate the magic of Winx Club with What’s Your Passion Jewelry’s expanded Enchantix Winx Collection, heading to San Diego Comic-Con. Each silver sterling pendant features a different girl’s iconic wings silhouette, and comes paired with a genuine gemstone representing her character. And best of all, there are also now matching Winx X studs to pair with their best-selling necklace. You’ll also find new pins, including Musa, Tecna, and Aisha.

[UPDATE July 7]

SDCC 2024 Neopets Exclusives

Celebrate the legacy of the digital world of Neopets with What’s Your Passion Jewelry’s SDCC 2024 Silver & Gold Convention Exclusive Pins, with a line-up that includes Kyrii, Poogle, Ruki, and Tuskaninny. Each pin includes an exclusive in-game code.

All items will be available at Booth #1021, as well as online on the What’s Your Passion Jewelry online shop for a limited time from Wedenesday, July 24 – Monday, July 29. Plus, as an added bonus, any order (online or in person) will also receive a SDCC 2024 Starry Paintbrush Pin free with the purchase of any Neopets merch totaling $45+ (and it also includes an exclusive in-game code).

They also have a shared exclusive with Neopets this year, the SDCC 2024 Trio Set, which features a 25th Anniversary Neopets Lanyard paired with two mini Glitter Aisha and Shoyru pins, which comes paired with an exclusive code. You can pick this set up at the Neopets Booth #3839 or online at the What’s Your Passion Jewelry online shop from July 24-29.

The Dragon Prince Debuts

What’s Your Passion Jewelry is expanding their collection of The Dragon Prince with an assortment of new pins and jewelry. Attendees will be able to purchase new items, including the Sun Staff as a single ear crawler, Sol Regem as a necklace, the Baitlings and a show-favorite couple, Claudia & Terry as pins. The new collection will also launch online on Wednesday, July 24.

Stay tuned for more items in the collection, for both pins and jewelry.

But first, for fans who attend The Dragon Prince panel (set for Saturday, July 27 at 10:30am in Room 6BCF), you’ll also receive a free The Dragon Prince: Xadia pin to celebrate the upcoming video game, releasing on July 30 to iOS and Android from Netflix Games. The panel will feature new insights into the sixth season and the game, as well as teases about season seven and beyond. The exclusive pin features Rayla, a legendary skin for the fan-favorite Moonshadow assassin in the game.

[UPDATE July 1]

Official SDCC 2024 Care Bears Exclusives:

Up first, are you care-bear-counting-down the days to the convention? You can keep the con spirit going all year long with What’s Your Passion Jewelry’s official SDCC 2024 Care Bears exclusives. Cheer Bear and Grumpy Bear are (unofficial) line helpers, each holding a different line pin that fits their personalities. Each 2″ hard enamel pin features glitter details, a double clutch, and comes packaged on cardstock and cellophane. Each is LE 300, with daily allotment for each day of the show, so be sure to stop by to pick yours up for $14.99 each.

New Care Bears Pins:

In addition, they’ll have new Care Bear and Care Bear Cousin Pins at the con, including:

  • Bed Time Bear
  • Best Friend Bear
  • Cheer Bear
  • Wish Bear
  • Brave Heart Lion
  • Bright Heart Raccoon
  • Lotsa Heart Elephant
  • Swift Heart Rabbit

New Care Bears Jewelry

They will also be debuting new Care Bears jewelry at the con, with Cheer Bear, Grumpy Bear, and Brave Heart Lion available as miniature three-dimensional sterling silver pendants. Each comes accompanied with an adjustable chain and is antiqued for detail.

You’ll be able to purchase both the new pins and jewelry at the booth, as well as online beginning Wednesday, July 24.

AMC’s The Walking Dead

For something darker, What’s Your Passion Jewelry will be unveiling a new collaboration with AMC at San Diego Comic-Con, to introduce four pieces of jewelry that embody The Walking Dead. Stay tuned for more details.


Neopets revealed today that What’s Your Passion Jewelry will be home again to new Neopets convention exclusive pins. The new collection of premium 2″ hard enamel pins will feature silver and gold glitter, paired with exclusive in-game codes. They will be available for $12.99 each at the booth, as well as online beginning Wednesday, July 24.

In addition, fans will receive a FREE commemorative San Diego Comic-Con 2024 paintbrush pin with a Neopets purchase of $45+, both online and in person. The pin is LE 700 and while supplies last.

Stay tuned for the full reveal.

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