The Loyal Subjects and TLS Toys are gearing up to bring a wave of nostalgia to San Diego Comic-Con 2025 with an exclusive lineup that celebrates the best of the ‘80s toy aisle (with one 90’s throwback) — reimagined for today’s collectors. Known for blending iconic pop culture with innovative toy design, TLS is transforming Booth #2544 into a tribute to the characters and worlds that defined a generation, with immersive experiences at the booth.
Throughout the con, The Loyal Subjects and TLS Toys will unveil exciting new lines featuring fan-favorite brands, including Strawberry Shortcake, Rainbow Brite, Popples, My Pet Monster, and M.A.S.K. — all reimagined with updated sculpts, new accessories, and storytelling that bridges retro charm with modern style.
They will also host a panel, titled “Retro 80s Toys & Talent”, to give fans a behind-the-scenes look at their upcoming releases, new partnership reveals, and featuring special guest appearances from original 80s voice actors including Samantha Newark (speaking voice of Jem), Britta Phillips (singing voice of Jem), and Bettina Bush (Rainbow Brite). And of course, with that much talent, there will be a live sing-along.
If you just can’t wait to get to Booth #2544 at the con, you can also shop their online pre-orders, live now on theloyalsubjects.com for shipping.
Here’s a look at this year’s exclusives:
[UPDATE June 26]
M.A.S.K. fans, get ready to roll out. The exclusive M.A.S.K. Mobile Defense Unit with Scott and T-Bob are heading to San Diego Comic-Con exclusive. Reimagined in a bold magenta finish with retro red and orange striping, this updated take on the iconic Rhino vehicle doubles as a fully loaded mobile defense base, complete with flip-out armor, hidden compartments, and transforming features that channel the original line’s beloved functionality.
The SDCC exclusive version features Scott and his ever-loyal robot companion T-Bob. The 2.75” poseable figures include interchangeable masks and mission-ready gear, while the packaging pulls from vintage MASK artwork for a perfect retro finish. It will be available at the Loyal Subjects Booth #2544 during the con, or for pre-order on BigBadToyStore.com starting July 1.
[UPDATE June 24]
Strawberry Shortcake 5.5” Raspberry Tart Fashion Doll – $35
The sassiest sweetheart in Strawberryland is back! Raspberry Tart returns in this limited-edition 5.5” fashion doll. With curly rooted hair, a premium outfit, and 29 points of articulation, she’s fully posable and ready to bring berry-sweet attitude to your collection. Plus, every box includes a surprise mystery accessory pack for even more tart-tastic fun.
Strawberry Shortcake 5.5” Lemon Meringue Fashion Doll – $35
Baking up sunshine and sweetness, Lemon Meringue is ready to brighten your day. This special 5.5” fashion doll features her iconic lemon-scented curls, polka-dot dress, and signature meringue hat. She also features 29 points of articulation and a surprise accessory pack.
Strawberry Shortcake 5.5” Party Pleaser Doll – $35
Time to get the party started. Inspired by the original “Party Pleasers” line, this version of Strawberry Shortcake is dressed to impress in a frilly red party dress with berry accents and lace trim. She is fully poseable and sweetly scented.
Strawberry Shortcake 14” Orange Blossom Rag Doll – $40
Orange Blossom brings sunshine, smiles, and a splash of citrus to this soft, huggable 14” rag doll. Lightly scented with her signature orange fragrance, this plush captures her cheerful spirit and classic look, as she is dressed in her original orange-and-yellow outfit with rooted yarn curls and a flower-accented hat.
Strawberry Shortcake CheeBee Metallic 7-Pack – $80
Berry sweet and shimmering with nostalgia, this metallic 7-pack of CheeBee mini figures features fan-favorites like Strawberry Shortcake, Blueberry Muffin, Huckleberry Pie, and more. Each figure is finished in a vibrant, collectible metallic sheen and infused with their signature Strawberryland scents. These 2.5″ cuties are housed in a deluxe display box.
Rainbow Brite 5.5” Patty O’Green Fashion Doll – $35
One of Rainbow Land’s most requested characters finally arrives. Patty O’Green makes her debut in this fully poseable 5.5” doll, complete with her braided pigtails, signature green dress, and a blind box accessory pack.
Rainbow Brite 12” Indigo Plush Doll – $40
Bold, dramatic, and bursting with imagination, Indigo takes center stage as a premium 12” plush doll. Styled with soft fabrics, embroidered features, and her signature harem pants.
Rainbow Brite 12” Plush – Dress-Up Edition – $40
This 12” plush version features a shimmering rainbow-print skirt, iconic yarn hair, and retro details that fans of the original will instantly recognize.
Rainbow Brite 10” Puppy Brite Plush – $40
Rainbow Brite’s loyal companion Puppy Brite returns in this soft and snuggly 10” plush. He has been faithfully recreated from the original design with a rainbow-themed outfit and floppy ears.
Rainbow Brite 10” Kitty Brite Plush – $40
Soft, sweet, and absolutely purr-fect, Kitty Brite is back in this 10” plush that captures the feline friend of Rainbow Brite in her classic pose and colors, complete with rainbow accents on her chest, tail, and ears. She’s crafted with premium materials and adorable embroidered details that bring her 1980s charm into the modern era.
Rainbow Brite CheeBee Metallic 8-Pack – $85
The Color Kids are back in a shimmering metallic finish! This limited-edition CheeBee set includes fan-favorites like Canary Yellow and Buddy Blue in collectible 2.5” form, packaged in a colorful retro box.
MY BUDDY – Vintage Edition – $65
Your favorite 80s pal is back with a twist. This 18″ tall vintage edition of MY BUDDY features his classic look — overalls, striped shirt, and embroidered smile — with a red cap variant exclusive to this release.
Teletubbies CheeBee Flocked 5-Pack – $50
Eh-oh! This fuzzy flocked 5-pack features 2.5″ versions of Tinky Winky, Dipsy, Laa-Laa, Po, and Noo-Noo in soft, tactile CheeBee form.
Jem and the Holograms Collector’s Edition Two Pack: Jerrica & Synergy – $120
This deluxe two-pack features Jerrica Benton and Synergy in their screen-accurate styles, complete with audio mic stands, a fold-out stage backdrop, and premium collector packaging. Each doll features 29 points of articulation, dazzling hair, and themed accessories.
Flashback Enamel Pin Set – $60
Rep your favorite retro franchises with this 8-pin enamel set featuring licensed artwork from Jem, MASK, My Pet Monster, and Popples. Each pin is vibrantly colored, finely detailed, and packaged in a rainbow-themed display card — a perfect tribute to Saturday mornings and toy aisle nostalgia.
P.C. Popple – Large Plush (Limited Edition Exclusive) – $35
P.C. Popple makes a triumphant return in this 11” plush that flips from fuzzy friend to colorful ball. Best of all, he includes an embroidered “Con Exclusive” patch on his foot.
My Pet Monster – 14” Plush – $50
Break out the chains — My Pet Monster is back in this 14” deluxe plush faithfully recreating the beloved 1980s mischief-maker with blue faux fur, wild facial features, and signature breakaway cuffs. Packaged in a brick wall display box, he’s a must-have for collectors who remember when monsters ruled the toy shelf.
