When it comes to conventions, for us, San Diego Comic-Con is as good as it gets (and we know that’s true for many of our readers as well). But if there’s one area where they’ve been underperforming compared to their peers, it’s in the arena of merch.

That’s why we have high hopes that All Star Outfitters has been named as the official merchandiser for Comic-Con International (taking over from Fanatics), starting with their new WonderCon collection, which will be revealed next week through the online Comic-Con Shop.

The upcoming collection will span premium apparel and collectible gear designed to capture the excitement, artistry, and imagination that define the Comic-Con experience. This is an area where fans have long hoped to see more innovation and variety, particularly as other major conventions have increasingly ramped up their designs and artist collaborations.

“Comic-Con represents the ultimate celebration of fandom and imagination,” said Mike Martinez, President of All Star Outfitters. “We’re thrilled to bring our passion for large-scale event merchandising to deliver an unforgettable retail experience for fans from around the globe.”

All Star Outfitters currently manages merchandising operations for more than 400 events each year across the country, partnering with major athletic and entertainment organizations.

“We’re excited to be working with the inventive, first-rate team from All Star Outfitters,” said David Glanzer, Chief Communications and Strategy Officer for SDCC, the organization behind Comic-Con. “The unique designs they’ve presented have elevated our offerings that we’re sure will please all fans from every corner of the popular arts.”

The new partnership will debut at WonderCon before continuing into San Diego Comic-Con 2026 in July. Fans can expect exclusive designs, limited-edition drops, and year-round online shopping.