Hasbro is always one of the busiest stops at San Diego Comic-Con, and 2026 is already shaping up to be no different. With a steady stream of exclusives spanning multiple franchises (including Star Wars, Marvel, G.I. Joe, and beyond), their booth tends to draw long lines early, and for good reason.
While details on how exclusives will be handled this year haven’t been announced yet, last year was back to first-come/first-served at the booth, with no lottery.
[UPDATE June 6]
Who ya gonna call? Fans can celebrate the beloved cult classic film Ghostbusters with a Kenner Classics Ecto-Glow Glow Copter Vehicle, a lost concept from Kenner’s original toy line. The vehicle has been recreated with vintage-inspired glow-in-the-dark deco, a spinning rotor, and even a ghost bomb accessory — with a Louis Tully figure ready to pilot it to bust some ghosts, like Meanie Weenie Ghost. Both Louis and Meanie Weenie also feature glow-in-the-dark deco.
It will be available for $67.99 at the con first, then available on Hasbro Pulse, while supplies last.
[UPDATE May 29]
Yo Jo! Hasbro isn’t done with their San Diego Comic-Con exclusives, not by a long shot. Today we learned via Game Rant that Hasbro will have two brand G.I. Joe exclusives for SDCC attendees, both diving deep back into the (likely classified) files.
First up, a Fatal Fluffies set will feature a 6″ figure set based on “The Pyramid of Darkness” miniseries, housed in a nostalgic cereal box style package. Accessories include a fireball, flames, pistol, whip, interchangeable face, and more.
G.I. JOE Classified Series Fatal Fluffies – $54.99
You’ll also be able to pick up the G.I. JOE Classified Series Shipwreck vs Cadet Deming set, inspired by the two-part episode “There’s No Place Like Springfield.” The 6″ figure set has loads of accessories, including a terminal set piece, optional hair pieces, additional hands, glasses, and multiple weapons.
G.I. JOE Classified Series Shipwreck vs Cadet Deming – $64.99
Both of these exclusives will be available first at San Diego Comic-Con, with an additional limited amount to be sold online at Hasbro Pulse.
[UPDATE May 18]
Today, Hasbro showed off two new Marvel Legends exclusives heading to San Diego Comic-Con this summer, starting with their Marvel Legends X-Men ’97 Professor Charles Xavier with Hoverchair.
Professor X is rolling into the con with this set inspired by X-Men ’97, which comes with a figure of Charles Xavier, his iconic yellow hoverchair, and a translucent effect piece to represent his psychic powers in action. The hoverchair also features swappable blaster attachments and a detailed keypad, while Xavier includes both his Cerebro helmet and an alternate head sculpt.
Even the packaging is a nostalgic treat, designed to resemble an old television and VCR deck covered in faux stickers of the animated X-Men characters. It will be available for $49.99.
Up next is their Marvel Legends Spider-Man “Meme-tastic” 3-Pack, in which Hasbro is going delightfully self-aware. The set is inspired by the 1967 Spider-Man cartoon and its enduring meme legacy, including the infamous “pointing Spider-Man” meme, among many others.
The three-pack includes Spider-Man, Curt Connors as The Lizard, and Electro, with Spider-Man featuring multiple hands to recreate the famous pointing meme and more, plus a Peter Parker head and camera accessory.
Curt Connors comes loaded with lab gear, an alternate head, and a bendy-wired tail for poseability, while Electro includes energy effects and interchangeable hands.
The retro “Meme-tastic” packaging also leans fully into the joke, featuring several of the members plastered on its retro-style packaging. It will be available for $84.99.
[UPDATE May 1 #2]
Hasbro isn’t stopping with just one Star Wars: Clone Wars throwback though. They’re also bringing an Anakin Skywalker vs. Asajj Ventress two-pack, pulling straight from their iconic duel atop the Yavin 4 temple.
This version of Anakin features his mechanical arm and tattered outfit, while Ventress arrives in a striking art deco-inspired look with dual lightsabers. The packaging is inspired heavily from classic TV, with a VHS-player and television box set outer sleeve. It will be available for $51.99.
[UPDATE May 1]
Kicking things off, Hasbro is heading back to the Clone Wars era with a new Star Wars: The Black Series ARF Trooper (501st) & AT-RT San Diego Comic-Con exclusive.
Inspired by the animated series, the trooper features a removable helmet with antenna, leather-style cheek pads, and is built on the latest clone body for improved articulation. The AT-RT itself is fully loaded, with a rotating cannon, functioning pistons, ball-jointed articulation, and independently moving handlebars and foot pedals.
It also includes a display base with rock storage, which also serves to give the AT-RT the ability to appear in more of a running pose. It will be available for $79.99.
