Trading cards have become one of the fastest-growing corners of fandom collecting, and few companies are embracing that space quite like Keepsake Trading Cards. Specializing in premium card sets inspired by comics, entertainment, gaming, and pop culture, Keepsake has built a reputation for treating modern fandoms with the same level of care and collectibility that sports cards and classic trading card sets have enjoyed for decades. This year, they’ll be bringing their latest offerings to Booth #135 at San Diego Comic-Con.
[UPDATE July 10]
Follow the yellow brick road to Keepsake, where the company is debuting the first-ever “Ultimate OZ Universe” trading card collection. The cards celebrate AWA’s modern, canon-faithful continuation of L. Frank Baum’s original Oz novels, created in collaboration with ShaggyMan Productions and Alchemation.
Building on the story introduced in The Lost Lands, the upcoming Into the Outerlands follows Dorothy and Princess Ozma on parallel journeys as ancient evils threaten the future of Oz, expanding the world far beyond the familiar Yellow Brick Road.
Launching exclusively at San Diego Comic-Con, each $30 box includes one guaranteed encased Signagraph card featuring characters like Dorothy, the Scarecrow, the Cowardly Lion, Glinda, and more. The complete base set consists of 20 cards, with every card in the collection individually numbered to 50 copies or fewer.
Fans will also have a chance to meet legendary artist Mike Deodato, who will sign at Booth #135 on Friday, July 24, from 1pm-2pm. The first 35 collectors to purchase a box on Wednesday, Thursday, and Friday of the convention will be entered for the opportunity to receive one of the first-ever signed “Ultimate OZ Universe” trading cards.
[UPDATE June 11]
Up first, they’re teaming up with creator, artist, and author Brett Bean for the first-ever official trading card set based on Image Comics’ breakout fantasy hit, D’Orc. The set will debut at San Diego Comic-Con on Friday, July 24 at the Keepsake booth, and features artwork pulled directly from D’Orc #1, the issue that helped turn the series into one of the most talked-about comic launches of 2026.
Collectors at the booth will also have the chance to obtain the first-ever on-card autographs signed by Bean.
For those unfamiliar with D’Orc, the Image Comics series was created by Bean alongside colorist Jean-François Beaulieu and letterer Nate Piekos, and follows a half-dwarf, half-orc orphan armed with a sarcastic enchanted shield as he finds himself caught in an escalating fantasy war… all while carrying a prophecy that says he’ll eventually destroy the world.
The set will be available for $30 (subject to change) at Booth #135.
