Hasbro San Diego Comic-Con 2017 Exclusives [UPDATE July 10 #2]

When  it comes to San Diego Comic-Con exclusives, it doesn’t get bigger than Hasbro. With license to manufacture toys that are consistently at the top of the pop culture want list, this booth is always one of the craziest and has broken the spirits of more SDCC attendees than the Hall H line ever has. That said, if you want the best in Marvel, Star Wars, Transformers, My Little Pony, or the rest of these lines, you must commit to the Hasbro exclusive war.

Take a look at what will be bringing many tears of joy and frustration to this year’s Comic-Con:

[UPDATE July 10 #2]

Hasbro is bringing their annual Magic the Gathering exclusive back to Comic-Con – and this year is set to include a Magic: The Gathering 2017 Planeswalker Pack, which includes a 24″36″ screen print of Nicol Bolas as illustrated by Brandon Holt. The print, a collaboration with Mondo, is printed on card stock. The actual Magic the Gathering set includes six Planeswalker cards with artwork from illustrator Vincent Proce, and includes cards for Gideon Jura, Jace Beleren, Liliana Vess, Chandra Nalaar, Nissa Revane, and Nicol Bolas.

The set will retail for $180.

Here’s a look at the set:

[UPDATE July 10]

Hasbro is celebrating a multitude of properties in one of their exclusives this year, as Entertainment Weekly has unveiled a first look at their Revolution Comic Crossover Mega-Set, which features 16 characters from Micronauts, Visionaries, Action Man, G.I. Joe, MASK, ROM the Space Knight, and more.

Based on the IDW Comics series Revolution, Hasbro has created new toys based on the work in this Mega Set, which will retail for $99.99 (and be available at SDCC and Fan Expo Canada). The full set includes Jetfire from Transformers, Roadblock from G.I. Joe, Action Man, a team of Micronauts, Matt Trakker from M.A.S.K. Mobile Armored Strike Command, Leoric from Visionaries, and ROM and Dire Wraight from ROM the Spaceknight.

Here’s a look:

[UPDATE June 20] 

Hasbro’s latest San Diego Comic-Con exclusive is ready to shred: a Transformers Primitive Optimus Prime. The design (which was in part created by Primitive Skateboarding founder Paul Rodriguez) feature Primitive Skate’s classic black and gold colors for a more sophisticated and on-brand look, and comes packaged in packaging to mimic a “skate shoe” box with grip-tape inspired texture. He comes quipped with a ramp, rail, and hoverboard – and retails for just $49.99.

The pack includes a Leader Class Optimus Prime figure and a Titan Master Shreddicus Maximus figure, and converts from robot to tractor trailer in 23 steps and from tractor trailer to battle station in 10 steps.

[UPDATE June 15]

One of the rarest G.I. Joe playsets, the 1982 G.I. Joe Cobra Missile Command Headquarters, is being reborn as a San Diego Comic-Con exclusive this year. The original set was only available as a Sears exclusive in 1982-1983, but Hasbro’s 2017 version will be available at their booth (and in limited quantity at HasCon). The recreated set still uses cardboard similar to the original 1982 version, with recreated graphics and a weathered look for the box. It comes equipped with reproductions of the three figures sold in the original 1982 playset, including a Cobra Officer, a Cobra Trooper, and a Cobra Commander. The set includes file cards for the figures, as well as a file card holder for the cards. You can snag the G.I. Joe Cobra Missile Command Headquarters for $49.99.

Here’s a look:

[UPDATE June 6]

It wouldn’t be San Diego Comic-Con without as Hasbro Transformers exclusive, and that’s exactly what was revealed today. Hasbro will be bringing along an exclusive Transformers: The Last Knight Voyager Class Oprimus Prime figure to the con, which is based on both Optimus’ robot mode and Western Star truck mode featured in the upcoming summer film. Optimus comes in collectible display-style packaging, and includes a sword and shield accessory – as well as a free gift with purchase: an authentic piece of truck tire used in the film accompanied by a certificate of authenticity from Western Star.

The figure will retail for $49.99, and here’s a look.

[UPDATE May 18]

Just two days later, we have a look at the second Marvel San Diego Comic-Con exclusive, and it’s amazing. Hasbro will be bringing a Marvel Legends Series Battle for Asgard 5-Pack to the convention, which features Jane Foster Thor, Malekith, Ulik the troll, Original Thor as Odinson, and Bor.

Each figure is equipped with a weapon, and features 30 points of articulation. The set will retail for $99.99.

Here’s a look (click for larger):

[UPDATE May 16]

It’s not Hasbro without a Marvel San Diego Comic-Con exclusive or two, and this year’s first look is a 12 inch Marvel Legends Daredevil figure, based on the classic Marvel comic character. The figure features more than 30 points of articulation, and comes with 12 interchangeable parts and accessories, including an alternate head, alternate hands, and a baton – as well as two posters.

The packaging features original artwork by Marvel’s chief creative officer Joe Quesada, and includes braille on the back in a nice added touch to the character. The figure will retail for $59.99.

Here’s a look (click for larger):


[UPDATE April 15]

The first two Hasbro San Diego Comic-Con 2017 exclusives were unveiled today at Star Wars Celebration in Orlando, and much like in years past, this year’s Star Wars SDCC exclusive Black Series figures both will be improved upon versions of wide retail releases, with exclusive packaging, accessories, and more.

The first, the Star Wars: The Black Series X-34 Landspeeder & 6-Inch Luke Skywalker, will retail for $89.99. Compared to the regular retail release (which will retail for $59.99 and be available in the fall), the Landspeeder has a more detailed weathered deco, as well as a pop-up hood and engine, and Luke comes equipped with a poncho. Here’s a look:

The second exclusive, Star Wars: The Black Series 6-Inch Grand Admiral Thrawn, will retail for $49.99 (compared to the regular retail release, which will retail for $19.99 and be available in the fall), and comes with very cool SDCC exclusive packaging and extra accessories, including all of his trophies in a special trophy room diorama box. Here’s a look:

You can read more on StarWars.com.

Which Hasbro San Diego Comic-Con exclusives are on your must-buy list? Let us know in the comments.

About Kerry Dixon

Kerry Dixon is Editor-in-Chief of The San Diego Comic-Con Unofficial Blog and the site’s resident panel guru.

  • Lord Zardoz

    When did Thrawn acquire the Holy Grail?

  • David

    Safe to assume Hasbro will be another early morning drawing in the Sails Pavilion this year? I understand some other companies have been testing out online lottery systems?

  • C Nelson

    He swiped it from the upper room as soon as Jesus left

  • Suzana Nature

    I really hope so. Their system has been working fairly well over the past years. The only problem seems to be on the SDCC line management that allows people to just cut the line.

  • maxhdrm

    I was there 13 years ago and they had lottery systems back then. I think it is archaic and they should do pre-sell online to pick up like gentlgiant and mattel (or matty use to). That said, I’ve found it sad that some companies want to make money on top of money. If you want GG exclusives Jumpo Trash Monster then A.) its already sold out and B.) only to Premier Guild members. That’s just stupid. $150 on top of the $80 to purchase the item. It shouldn’t be lottery systems because Hasbro’s only thursday selling isn’t fair to convention goers who could only get in one day and Sunday at best. Pre-Sell online for attendees THEN it will be fair. Oh and disclude comic/collector shops. Only let attendees purchase it.

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  • maxhdrm

    The DD just looks like the current Deadpool mold with different options..meh. I really want to order that Sandspeeder

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  • Kevin Johnstone

    whats going on with mtg? they putting out something for that this year?

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  • Josh O’Neal

    they waited until almost right up until the con last year to say. I would imagine they will have something. it’s 25th anniversary

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  • maxhdrm

    Hasbro is a good toy company but they make cruddy TF(s). I buy high quality from third party vendors like maketoys, badcube and others. Their plastic is thin, hollow and cheap. IMO Transformers had its ride like Pirates and its time to put it to bed and really a piece of tire Hasbro? they make a million western star tires a year so slapping a piece of paper on it only means it comes from the manufacturer of the tire but doesn’t guarantee that it’s the EXACT one from the movie. All their stuff will be on the toys shelves by fall. Now if you made a Master Piece Convention exclusive from the movie then THAT would carry more weight.

  • Thomas Wheeler

    That Grand Admiral Thrawn is cool, but that has to be the most overblown packaging of all time.

  • nadar muhammad

    Who can tel me which exclusives will be worth money on ebay, etc.?

  • maxhdrm

    Well it was Mr. Wheeler, until they offered the GI Joe….LMAO..a cardboard playset?! they do know it’s the adult collectors getting these NOT the kids right? What a total waste of money. I’ve seen better come out of the Joe-Con. The two top (or use to be) contenders Hasbro/Mattel are oh so underwhelming this year. Pack it up you two and just stick to the Toy Fair.

  • Dead Man Walking

    The original Missile Command Center is one of the rarest and most valuable pieces of ARAH merchandise now. I couldn’t care less about it, but I’m expect there will be many Joe fans very excited for the opportunity to own one, even if it’s a modern recreation.

  • Jason

    And this CoCo will have the “Mickey Mouse” cobra logo variant like the hard to find original.

  • maxhdrm

    Here’s the inherent problem with reprints/reproductions. It inevitably devalues the original especially when they re-produce it with every detail as the original from actual archives. In this case because it’s SDCC it could be MORE valuable than the original. Again I assert that, like diamonds, this stuff is intrinsically worthless. It only has value to those that are willing to pay. There is no market standard issued by uncle same or some kind of collectible consortium. Just an overall “understanding” of what “collectors” will pay for an item. In the end. its still a toy company making toys (plastic) that will just sit and collect dust. I find more value in items of limited production 1000 or 300 or less with a certificate of authenticity. These items can actually be added to your homeowners insurance because like in the show Pawn Stars “it has papers”. Hasbro will make so much of these and most will go up on ebay for insane amounts by those who don’t actually have a nostalgic attachment to the past. They just want to make a quick buck. I got out of that arena long ago and live a much better stress free life. If its for you that’s great but to me, in the end its just a plastic toy.

  • maxhdrm

    What I would go nuts for is a historically accurate reproduction of Zartan with his swamp ski from the 80’s and I mean down to a tee with color changing skin. Heck go big or go home and make it a 12″ version (still gotta have the color changing skin..LOL)

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  • Jaken Wraith

    All the Star Wars item’s, the Black Series 6in Line is really coming into it’s own now. They have greatly improved quality since Baze and Churitt. The 40th Carded Fig’s gave a great example of how far the Paint app’s have come being re-paint’s on older Fig’s from a few different era’s.

  • Jonathan Pattison

    Well this is sad. No MLP toys this time around. I liked the MLP series of Hasbro toys last year since the Discord and Fluttershy toy was a great product overall. And to think the MLP movie is coming out this year and thought there was going to be a special exclusive for the celebration of it this year.

    No MLP, no deal. (And no, I don’t care for Transformers or G.I. Joe as I have a hatred towards Michael Bay for what he has done to make me realize it hasn’t gotten better).

  • Rafael Ochoa

    a piece of tire! hahaha. Better get in line fast for that hot ticket item! Cant wait too see how much these try to go go for on eBay!

  • SaburoDaimando

    Did Hasbro announce that MLP will skip Comic-Con this year?

  • Victoria Hanson

    I don’t think it’s been announced and I would be surprised if they skipped, considering the movie is coming out this year. Though they are suspiciously late in revealing one.

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  • Kevin Johnstone

    No MTG spoils this year?

  • keeleon

    That Revolution box set is a mess. I’m not familiar with the comic crossover, but it really just looks like they scooped up some random toys from a kids toybox and packaged them very boringly. for shame Hasbro.

  • Joanna Boese

    Hmm, probably not going to have a Fruitnyans figure for “Yo-Kai Watch” like they did with the Jewelnyans last year…

  • keeleon

    They saved the only thing any one cared about for last ;P

  • TK421

    Same old thing…6 planeswalkers cards with new art. MTG is getting super lazy with their SDCC offers. Come up with something more original then the same 6 cards for 3 years in a row with new art & item.

  • Kevin Johnstone

    Unfortunately the art is pretty FUGLY… I get it, they want to keep an amonkhet theme, but damn the arts pretty terrible.

  • Carmine57

    Does Hasbro sell any exclusives on Preview night or is it only through the ticket system?

  • Akiba4tN8

    Last year they sold on Preview Night (unannounced beforehand and no tickets needed since no tickets were ever given out), but the line was capped in like a milli-second lol. So they may do the same spur-of-the-moment thing this year.

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  • Carmine57

    Thanks! Time to work on sprinting skills!

  • NiceGuyVan

    any update on where to line up..?

  • Kevin Johnstone

    Its a card game… other than playmats (NOBODY wants) or a card box (could be pretty aiyt, but again, low value) what the heck do you expect them to print?

  • Kevin Johnstone

    For those of us not attending, how do we / WHERE (website) do we purchase the sdcc that become available to general public? TY for any CORRECT replies.

  • Chad

    hasbrotoyshop.com is usually the website where they sell online after the show

  • Amy Kubisch

    Where do we go and what time do you line up for tickets to purchase?

  • waldir rojas

    Tickets are sold out in April!

  • Solitary Angel

    These look like CRAP! So sad MTG produced this kind of garbage. I picked up two MTG sets last year at comic con and they were amazing. I would have picked up two to three sets but not this year. Also they are really overprinted this year. Stay away, I guarantee you will loose money if you are looking at this as an investment. I know I will be picking these up for around $99 in a few years.