UDON Entertainment is bringing the fight — and the art — to San Diego Comic-Con for 2025. The publisher and collectibles company always brings their A-game to the convention, celebrating popular titles like Street Fighter, Mega Man, Persona, and countless other fan-favorite franchises. You can find them on the show floor at Booth #100.
[Update July 18]
[UPDATE July 17]
Street Fighter #1 2025 Reprint CVR X1 – Long Vo – World Jam — $20
A fresh reprint of Street Fighter’s very first comic, featuring a brand-new wraparound “World Jam” cover by Long Vo.
Street Fighter Pin & Lanyard Set — $35
Show off your fighting spirit with a convention-exclusive lanyard bundle, including hard enamel pins of Ryu and Ken — only available as part of the set.
Street Jam Lucky Draw Pins – Wave 1 — $10 per draw
Pull from Wave 1 for a chance at classic characters like Juni, Chun-Li, Guile, Balrog, Fei Long, Sodom, and E. Honda.
Street Jam Lucky Draw Pins – Wave 2 — $10 per draw
Wave 2 features even more legends from the Street Fighter roster, including Gen, Dhalsim, Guy, Ryu, Vega, Karin, Rose, and Zangief.
Rock Man Robo Masters Helmet Tee — $35
Mega Man & Rush Collectible Pin — $15
Mega Man Isometric Level Tee — $35
Bass & Treble Collectible Pin — $15
[UPDATE July 13]
Legendary creator Kia Asamiya — known for Silent Möbius, Steam Detectives, and Batman: Child of Dreams — will be offering a limited run of just 30 original shikishi board commissions for $500 each, with commission orders opening on Monday, July 14 at 9am PT on UDONStore.com.
He’ll also headline a panel on Thursday, July 24 from 3:30pm–4:30pm in Room 24ABC and sign autographs for fans Friday-Sunday at the UDON booth. Each signing will be limited to 100 fans per day with a $150 purchase of Asamiya merchandise, including the debut of his new hardcover art book, Kia Asamiya Sketchworks, available for $50.
Beyond Asamiya’s spotlight, UDON has a stacked lineup of exclusives across the Shantae, Street Fighter, Mega Man, Darkstalkers, Rival Schools, Persona, and Silent Möbius franchises. Attendees who spend $80 or more in a single transaction at the booth will receive one random collectible metal card, with designs featuring Sagat & Alex (Street Fighter 6), Bolo (Shantae), and Akira & Hayato (Rival Schools) — while supplies last.
Here’s a look at what you’ll find:
Shantae Beach Tee – $35
Double-sided, pale blue unisex tee featuring new comic art by Mikan.
Petite Fighters – Shantae Series Pins – $15 each
Hard enamel pins with original art by Mikan, each on a backing card.
Shimmering Shantae Tee – $40
Ink black shirt with silver metallic ink and art by Erin Bozon.
2025 Shantae Swimsuit Special CVR X4 – Mikan – $20
Features exclusive Nega Shantae art
2025 Shantae Swimsuit Special CVR X5 – Life Is Pi (Foil) – $20
Gold foil variant cover art by Life Is Pi.
2024 Shantae Swimsuit Special CVR X2 – Mikan – $20
Variant cover by Mikan.
Street Fighter 6 Aki Tee – Mita Chisato – $40
SDCC exclusive tee featuring art of Aki, available only at Booth #100.
Street Fighter Summer Vibes Only Tee – REIQ – $35
Double-sided tee with Chun-Li and Cammy in summer gear.
Street Fighter Chun-Li Gold Dragon Tee – Panzer – $40
Metallic gold foil tee featuring Chun-Li, SDCC 2025 edition.
Mega Man Helmet Lucky Draw – $10 per draw
Pull a random helmet from across the Mega Man franchise.
Mega Man Rock & Roll Retro Tee – $35
Retro design featuring Rock, Roll, Rush, and Dr. Light.
Mega Man Animal Companions Lucky Draw – 2 for $10
Draw for pins of Rush, Tango, Treble, and more.
Mega Man X Vile Tee – $35
A bold new tee featuring the fan-favorite villain.
Petite Fighters – Darkstalkers Series Pins – $15 each
Hard enamel pins with art by Mikan, mounted on card backs.
Darkstalkers Morrigan SDCC Variant Pin – $15
Collector’s edition pin featuring Morrigan’s black costume.
Darkstalkers Bust Pin Collection – $15 each
New bust-style pins of classic Night Warriors characters.
Rival Schools Comic Panel Tee – $35
First-ever Rival Schools shirt featuring manga panel artwork.
Taiyo High Metal Card Set – $50
Metal folio card set featuring Batsu, Hinata, and Kyosuke.
Rival Schools Emote Tee – $35
T-shirt with expressive artwork drawn from the fighting game series.
Persona 5 Tactica B&W Enamel Pin Lucky Draw – $10 per draw
Monochrome pin series with randomly drawn characters.
Persona 5 Tactica Glitter Can-Badges Lucky Draw – $10 per draw
Shiny collectible can badges celebrating P5 Tactica.
Silent Möbius Supernatural Tee – $35
Celebrate the sci-fi noir manga with this all-new SDCC debut tee.
Steam Detectives Tee – $35
Get your official Steam Detectives shirt, straight from Steam City.
[UPDATE June 27]
Kicking off their 2025 exclusives is a show-stopper: the Street Fighter 6 A.K.I. SDCC Exclusive Tee, priced at $40 and featuring all-new art by Capcom’s own Mita Chisato. It’s available only at Booth #100 and in limited quantities, so be sure to strike fast to claim yours.
